Soccer - South America | Statista Market Forecast

Revenue in the Soccer market is projected to reach US$3.08bn in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 3.25%, resulting in a projected market volume of US$3.62bn by 2029.
In global comparison, most revenue will be generated United Kingdom (US$9.70bn in 2024).
The average revenue per user (ARPU) in the Soccer market is projected to amount to US$42.71 in 2024.
In the Soccer market, the number of users is expected to amount to 78.9m users by 2029.
User penetration in the Soccer market will be at 17.5% in 2024.

Definition:

The Soccer market encompasses various aspects of the sport, including media coverage, ticket sales, and merchandise, catering to the immense global fanbase of soccer (football). It encompasses platforms and channels dedicated to delivering news, analysis, and entertainment related to soccer matches worldwide. Additionally, it includes the sale of tickets for live soccer events, facilitating fan engagement and revenue generation. Moreover, the market comprises the sale of various products and merchandise related to soccer, allowing fans to showcase their support for their favorite teams and players through licensed apparel, memorabilia, and collectibles.

Structure:

Soccer Media: Encompasses revenues from television and online streaming rights for soccer matches.
Soccer Ticket Sales: Comprises revenues from tickets sold for soccer matches held in stadiums, online ticketing platforms, and season ticket packages.
Soccer Merchandising: Includes revenues from the sale of official club merchandise, player merchandise, and general soccer-themed products.

Additional information:

Key metrics within the market include revenues, viewers, ticket revenues, ticket users, merchandise sales volumes, and users. Revenue streams primarily come from advertising, subscription fees, ticket sales, merchandise sales, and sponsorship deals. Data on broadcasting rights, online viewership, ticketing platforms, popular merchandise items, and fan preferences are essential for understanding market dynamics. Key players in the Soccer market include broadcasting networks, sports clubs, apparel brands, ticketing agencies, and online marketplaces.

For more detailed insights, refer to the additional information provided next to the respective data points.

Ticket sales from games, such as league games
Revenue from merchandise, such as jerseys
Revenue from media rights, such as TV broadcasting

Revenue from player transfers, such as transfer fees
Tickets sold on the secondary market, such as on eBay
Revenue from licensing or sponsorship, such as from logos

The Soccer market in South America is experiencing minimal growth, impacted by factors such as a decline in ticket sales due to the pandemic, a saturated market for soccer media, and a decline in consumer spending on merchandise. Despite rising health awareness in the region, these sub-markets are facing challenges in driving growth in the overall market. However, the convenience offered by online sales and the growing popularity of virtual events may help to offset this slow growth in the near future.

Customer preferences: In recent years, we have seen a growing interest in womens soccer in South America, driven by cultural shifts towards gender equality and female empowerment. This has led to an increase in investment in womens teams and leagues, as well as a rise in participation and viewership. Additionally, there has been a rise in demand for merchandise and sponsorships in the womens soccer market, indicating a shift in consumer preferences towards supporting and promoting gender diversity in sports. As more women become involved in the soccer industry, we can expect to see a continued growth and development of the womens soccer market in South America.

Trends in the market: In South America, the Soccer Market within the Sports Market is experiencing a surge in digital fandom, with fans increasingly relying on social media to stay connected to their favorite teams and players. This is accompanied by a rise in e-commerce for team merchandise, as well as virtual ticketing for matches. There is also a growing trend of using virtual reality technology to enhance the viewing experience for fans. These trends have significant implications for industry stakeholders, as they offer new opportunities for revenue generation and fan engagement. Additionally, they highlight the importance of embracing digital platforms and technologies to stay competitive in the ever-evolving soccer market.

Local special circumstances: In South America, the Soccer Market within the Sports Market is heavily influenced by the regions deep-rooted love for the sport. The culture of fútbol in countries like Brazil, Argentina, and Uruguay has shaped the development of the market, resulting in a highly competitive and passionate environment. Additionally, the geographical size and diversity of the continent have led to varying levels of infrastructure and access to resources, making it a challenge for teams and players to compete on an equal playing field. This has also created opportunities for innovation in training methods and technology, as well as unique fan experiences, tailored to each countrys culture and traditions. Furthermore, differing regulatory systems in each country play a role in shaping market dynamics, affecting areas such as transfer regulations and finance management in clubs. These local factors add a unique flair to the Soccer Market in South America, making it stand out from other markets around the world.

Underlying macroeconomic factors: The soccer market in South America is heavily influenced by macroeconomic factors, including the national economic health and fiscal policies of the respective countries. Global economic trends also play a significant role, as changes in the global economy can impact the purchasing power and disposable income of consumers. Additionally, the overall economic stability of the region and investment in sports infrastructure can have a direct impact on the performance of the soccer market. For instance, countries with strong economic growth and investment in sports infrastructure are experiencing rapid growth in the soccer market, whereas countries with economic challenges and limited funding for sports are facing slower growth.

Data coverage:

The data encompasses B2C and B2B revenues. Figures are based on media spending, merchandise spending, and ticket spending. All monetary figures for merchandise and tickets refer to consumer spending on goods or tickets in the respective segment, which can be online and offline.

Modeling approach / Market size:

Market sizes are determined through a combination of bottom-up and top-down approaches, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.

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