Baseball Media - South America

South America

Highlights

Revenue in the Baseball Media market is projected to reach US$17.14m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of -1.34%, resulting in a projected market volume of US$16.02m by 2029.
In global comparison, most revenue will be generated United States (US$5.84bn in 2024).
The average revenue per user (ARPU) in the Baseball Media market is projected to amount to US$1.94 in 2024.
In the Baseball Media market, the number of users is expected to amount to 8.7m users by 2029.
User penetration in the Baseball Media market will be at 2.1% in 2024.

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Baseball Media market in South America is facing a negligible decline. This can be attributed to factors such as slow adoption of digital technologies, lack of awareness among consumers, and limited convenience offered by online services. However, with proper strategies, the market can still witness growth.

Customer preferences: The baseball media market in South America is experiencing a significant increase in online and mobile consumption of baseball content. With the rise of digital platforms, such as streaming services and social media, consumers are able to access live games, highlights, and behind-the-scenes content on their preferred devices. This shift towards online consumption is largely driven by the younger generations preference for convenience and portability, and the increasing access to internet and mobile technology in the region. Additionally, there is a growing trend of incorporating data and analytics into baseball coverage, catering to the increasing demand for in-depth statistical analysis among fans. These advancements in technology and content delivery are transforming the baseball media market and reshaping the way audiences engage with the sport.

Trends in the market: In South America, the Baseball Media Market is also experiencing a surge in digital trends. With a growing interest in baseball across the region, there has been a significant increase in live streaming and on-demand content offerings, allowing fans to access games and related content online. Additionally, social media platforms have become a key platform for engagement and fan interaction, with teams and leagues leveraging these channels to reach a larger audience. This trend is expected to continue, with potential implications for industry stakeholders such as increased revenue opportunities and a larger global fan base for South American teams and players.

Local special circumstances: In South America, the Baseball Media Market is heavily influenced by the popularity of the sport in the region. This has led to a strong presence of local media outlets dedicated solely to covering baseball. Additionally, the passion for the game has resulted in a significant number of online communities and fan forums, providing a unique platform for players and fans to engage. Regulatory circumstances, such as government regulations on broadcasting rights, also play a crucial role in shaping the market dynamics in South America. These local factors make the Baseball Media Market of the Baseball Market within the Sports Market market in South America distinct and constantly evolving.

Underlying macroeconomic factors: The Baseball Media Market of the Baseball Market within the Sports Market is heavily influenced by macroeconomic factors in South America. The robust growth of the market can be attributed to factors such as increasing disposable income of consumers, growing sports culture and popularity, and favorable government policies towards sports and media industries. Furthermore, the rise of digital media and technology in the region has also provided a significant boost to the Baseball Media Market, creating new opportunities for market players. Additionally, the growing interest of international stakeholders in the South American market and the increasing investments in sports infrastructure have further stimulated the growth of the Baseball Media Market in the region. These factors have created a positive economic outlook for the market, with continued growth expected in the coming years.

Data coverage:

The data encompasses B2B revenues. Figures are based on media spending from businesses to several clubs. That also includes the revenues from advertising as this is part of media and broadcasting contracts the individual clubs have with their respective leagues.

Modeling approach / Market size:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.