American Football - South America

Revenue in the American Football market is projected to reach US$119.70m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 2.87%, resulting in a projected market volume of US$138.00m by 2029.
In global comparison, most revenue will be generated United States (US$25.84bn in 2024).
The average revenue per user (ARPU) in the American Football market is projected to amount to US$7.70 in 2024.
In the American Football market, the number of users is expected to amount to 17.6m users by 2029.
User penetration in the American Football market will be at 3.8% in 2024.

Definition:

The Football market encompasses various aspects of the sport, including media coverage, ticket sales, and merchandise, catering to the immense global fanbase of American football. It encompasses platforms and channels dedicated to delivering news, analysis, and entertainment related to football matches worldwide. Additionally, it includes the sale of tickets for live football events, facilitating fan engagement and revenue generation. Moreover, the market comprises the sale of various products and merchandise related to football, allowing fans to showcase their support for their favorite teams and players through licensed apparel, memorabilia, and collectibles.

Structure:

Football Media: Encompasses revenues from television and online streaming rights for football matches.
Football Ticket Sales: Comprises revenues from tickets sold for football matches held in stadiums, online ticketing platforms, and season ticket packages.
Football Merchandising: Includes revenues from the sale of official team merchandise, player merchandise, and general football-themed products.

Additional information:

Key metrics within the market include revenues, viewers, ticket revenues, ticket purchasers, merchandise sales volumes, and licensing fees. Revenue streams primarily come from advertising, subscription fees, ticket sales, merchandise sales, and sponsorship deals. Data on broadcasting rights, online viewership, ticketing platforms, popular merchandise items, and fan preferences are essential for understanding market dynamics. Key players in the Football market include broadcasting networks, sports teams, apparel brands, ticketing agencies, and online marketplaces.

For more detailed insights, refer to the additional information provided next to the respective data points.

Ticket sales from games, such as league games
Revenue from merchandise, such as jerseys
Revenue from media rights, such as TV broadcasting

Revenue from player transfers, such as transfer fees
Tickets sold on the secondary market, such as on eBay
Revenue from licensing or sponsorship, such as from logos

The American Football market in the South American sports industry has seen modest growth in recent years, driven by factors such as the expanding popularity of digital media among younger demographics, a growing interest in merchandise and team apparel, and the availability of online ticket sales. However, due to various economic and logistical challenges, the growth rate of the market has been minimal. Factors such as fluctuating exchange rates and high import costs for merchandise may continue to impact the overall growth rate in the future.

Customer preferences: With the rise of social media and streaming platforms, American football fans are increasingly seeking immersive and interactive experiences. Fantasy football leagues and virtual watch parties have become popular, providing fans with a sense of community and connection. At the same time, there is a growing interest in incorporating technology into the game, such as virtual and augmented reality, to enhance the overall viewing experience. This trend highlights the importance of digital engagement and innovation in the American football market.

Trends in the market: In South America, the American Football Market is experiencing a rise in popularity, with more countries embracing the sport and establishing professional leagues. This trend has been fueled by the success of the NFLs international games, which have garnered significant attention and viewership in the region. Additionally, there has been an increase in investment and sponsorships in the sport, leading to better facilities and resources for players. This trend is expected to continue, with potential implications such as increased revenue and talent development for stakeholders in the industry.

Local special circumstances: In South America, the American Football Market is heavily influenced by the regions strong passion for sports, particularly soccer. This has led to a unique crossover of talents and audience between the two sports. Additionally, the market is affected by varying national regulations and cultural preferences, resulting in different leagues and competitions that cater to local tastes. This localized approach has seen an increase in regional success and interest in American football, particularly in countries like Brazil, where the sport has gained popularity among the youth and middle-class demographics.

Underlying macroeconomic factors: The American Football Market in South America is heavily influenced by macroeconomic factors, including global economic trends, national economic health, fiscal policies, and other relevant financial indicators. Countries with strong economic growth and favorable fiscal policies are experiencing a surge in demand for American football, leading to increased investments and market growth. On the other hand, countries with economic challenges and limited resources may face barriers to market growth. Additionally, the rising popularity of American football among youth and the increasing number of sports enthusiasts in the region are also driving the growth of the market. Furthermore, the growing presence of international leagues and tournaments in South America is expected to further stimulate the market in the coming years.

Data coverage:

The data encompasses B2C and B2B revenues. Figures are based on media spending, merchandise spending, and ticket spending. All monetary figures for merchandise and tickets refer to consumer spending on goods or tickets in the respective segment, which can be online and offline.

Modeling approach / Market size:

Market sizes are determined through a combination of bottom-up and top-down approaches, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Advertising & Media market, in a PDF format.