Basketball Merchandise - South America

South America

Highlights

Revenue in the Basketball Merchandise market is projected to reach US$7.75m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 0.93%, resulting in a projected market volume of US$8.12m by 2029.
In global comparison, most revenue will be generated United States (US$1.11bn in 2024).
The average revenue per user (ARPU) in the Basketball Merchandise market is projected to amount to US$1.91 in 2024.
In the Basketball Merchandise market, the number of users is expected to amount to 1.3m users by 2029.
User penetration in the Basketball Merchandise market will be at 1.0% in 2024.

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Basketball Merchandise Market in South America is experiencing negligible growth due to various factors like low consumer purchasing power, limited promotion of products, and lack of innovation in merchandise options. These factors are impacting the markets growth rate of 1-2% annually.

Customer preferences: As the popularity of basketball continues to grow in South America, consumers are now looking for unique and culturally relevant merchandise to support their favorite teams and players. This has led to an increase in demand for customizable and locally-made basketball merchandise, catering to the diverse preferences of South American fans. Furthermore, with the rise of social media and influencer culture, there is an emerging trend of incorporating popular local athletes and influencers into basketball merchandise designs, appealing to younger generations and promoting regional pride.

Trends in the market: In South America, the Basketball Merchandise Market is experiencing a surge in online sales due to the growing popularity of e-commerce. This trend is expected to continue as more consumers turn to digital shopping for convenience and variety. Additionally, there is a strong demand for authentic and customizable merchandise, leading to a rise in collaborations between brands and athletes. As the market becomes increasingly globalized, with teams and players gaining international recognition and fan bases, the demand for diverse and unique merchandise is expected to grow. This presents a significant opportunity for industry stakeholders to capitalize on the growing market and expand their reach and revenue streams. However, it also poses potential challenges for traditional retail channels, emphasizing the need for adaptability and integration of online strategies.

Local special circumstances: In South America, the Basketball Merchandise Market is heavily influenced by cultural factors such as the regions deep passion for the sport and the popularity of local teams. Additionally, geographical factors play a key role, as the accessibility and availability of merchandise may vary depending on the countrys infrastructure. Regulatory circumstances also play a part, with governments implementing policies that impact the import and export of sports merchandise. These unique factors create a different market dynamic compared to other regions, with a strong local identity and demand for authentic, locally-made products.

Underlying macroeconomic factors: The growth of the Basketball Merchandise Market within the Sports Market market is heavily influenced by macroeconomic factors such as consumer spending power, economic stability, and government regulations. Countries with strong economic growth and supportive policies for the sports industry are experiencing higher demand for basketball merchandise, leading to market growth. Additionally, global sporting events and strong fan bases for basketball in South America are also contributing to the market growth in this region. The increasing popularity of online shopping and the adoption of e-commerce platforms are also driving the market, providing convenience for consumers and opening new distribution channels for merchandise sales.

Data coverage:

The data encompasses B2C revenues. Figures are based on merchandise spending. All monetary figures refer to consumer spending on goods in the respective segment, which can be online and offline.

Modeling approach / Market size:

Market sizes are determined through a combination of bottom-up and top-down approaches, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.