Baseball - South America | Statista Market Forecast

Revenue in the Baseball market is projected to reach US$31.54m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 0.05%, resulting in a projected market volume of US$31.61m by 2029.
In global comparison, most revenue will be generated United States (US$9.96bn in 2024).
The average revenue per user (ARPU) in the Baseball market is projected to amount to US$3.55 in 2024.
In the Baseball market, the number of users is expected to amount to 8.7m users by 2029.
User penetration in the Baseball market will be at 2.2% in 2024.

Definition:

The Baseball market encompasses various aspects of the sport, including media coverage, ticket sales, and merchandise, catering to the extensive global fanbase of baseball. It includes platforms and channels dedicated to delivering news, analysis, and entertainment related to baseball events worldwide, as well as the sale of tickets for live baseball games and various baseball-related merchandise.

Structure:

Baseball Media: This segment includes revenues from television and online streaming rights for baseball games, providing fans with access to live coverage and analysis.
Baseball Ticket Sales: This segment comprises revenues from the sale of tickets for baseball games held in stadiums, online ticketing platforms facilitating ticket purchases, and season ticket packages.
Baseball Merchandising: This segment encompasses revenues from the sale of various baseball-related products and merchandise, such as team jerseys, baseball caps, apparel, equipment, and memorabilia, allowing fans to showcase their support for their favorite teams and players.

Additional information:

Key metrics within the Baseball Market include revenues, viewers, ticket sales volumes, merchandise sales volumes, and market penetration rates. Revenue streams primarily come from advertising, subscription fees, ticket sales, merchandise sales, and sponsorship deals. Data on broadcasting rights, online viewership, ticketing platforms, popular merchandise items, and fan preferences are essential for understanding market dynamics. Key players in the Baseball Market include broadcasting networks, baseball teams, sports apparel brands, ticketing agencies, and online marketplaces.

For more detailed insights, refer to the additional information provided next to the respective data points.

Ticket sales from games, such as league games
Revenue from merchandise, such as jerseys
Revenue from media rights, such as TV broadcasting

Revenue from player transfers, such as transfer fees
Tickets sold on the secondary market, such as on eBay
Revenue from licensing or sponsorship, such as from logos

The Baseball market in South America has seen minimal growth due to factors such as lack of investment in Baseball Media and limited consumer demand for Baseball Merchandise and Ticket Sales. However, an increase in digital technologies and health awareness could lead to a potential growth in the overall market.

Customer preferences: As technology continues to advance, South American consumers are increasingly turning to online platforms to engage with the Baseball Market within the Sports Market. This trend is driven by a desire for convenience and accessibility, as well as a growing interest in consuming content and participating in events virtually. As a result, we are seeing a rise in virtual baseball tournaments and online training programs, as well as a greater emphasis on digital fan engagement through social media and livestreams. This shift towards a more digital approach also reflects the changing lifestyles and preferences of younger generations, who are tech-savvy and seek immersive and interactive experiences.

Trends in the market: In South America, the baseball market is seeing a rise in streaming services, with more fans turning to online platforms for live games and highlights. In addition, there is a growing trend of using social media to engage with teams, players, and fellow fans. This shift towards digital consumption of baseball content has significant implications for industry stakeholders, as it allows for a broader reach and potential for increased revenue streams. It also highlights the importance of creating and maintaining a strong online presence and utilizing innovative technologies in order to stay competitive in the ever-evolving Sports market.

Local special circumstances: In South America, the Baseball Market within the Sports Market is heavily influenced by the regions strong passion for the sport and its rich history. Additionally, the games popularity is also fueled by the countries cultural and geographical factors, as well as the regulatory environment. For example, in countries like Cuba and the Dominican Republic, where baseball is deeply ingrained in the culture, young players come through rigorous training programs in hopes of making it to the Major Leagues. In Venezuela, where baseball is also a popular sport, there has been a rise in talent development due to increased investments in youth programs. The governments role in promoting the sport is also crucial, with countries like Puerto Rico and Panama providing state funding and incentives for local clubs and players. These unique local factors contribute to the overall growth and competitiveness of the Baseball Market in South America.

Underlying macroeconomic factors: The Baseball Market within the Sports Market is largely influenced by macroeconomic factors in South America. The regions overall economic growth, fiscal policies, and investment in sports infrastructure play a significant role in shaping the market. The increasing popularity of baseball in South America, coupled with a young and growing population, has led to a strong demand for quality sporting equipment and facilities. In addition, favorable government policies and economic stability have enabled the growth of the Baseball Market, providing opportunities for players, teams, and businesses to thrive. As South America continues to experience economic development and modernization, the Baseball Market is expected to witness further growth and expansion.

Data coverage:

The data encompasses B2C and B2B revenues. Figures are based on media spending, merchandise spending, and ticket spending. All monetary figures for merchandise and tickets refer to consumer spending on goods or tickets in the respective segment, which can be online and offline.

Modeling approach / Market size:

Market sizes are determined through a combination of bottom-up and top-down approaches, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Advertising & Media market, in a PDF format.