The basketball media market in South America is currently experiencing negligible growth, influenced by factors such as decreasing engagement with traditional media sources and the emergence of new online platforms for sports coverage. This can be attributed to the shift in consumer behavior towards digital media, highlighting the potential for further growth in this market.
Customer preferences: As South America continues to make its mark in the global basketball landscape, there has been a noticeable increase in the demand for diverse and authentic coverage of the sport. This trend is reflective of the regions growing affinity towards homegrown players and teams. Furthermore, with the rise of social media and streaming platforms, consumers have shown a preference for interactive and personalized content, highlighting the need for tailored and interactive digital solutions in the Basketball Media Market.
Trends in the market: In South America, the Basketball Media market is experiencing a surge in online streaming services for live games, providing fans with easier access to matches and increasing viewership. Additionally, social media platforms are being utilized as a marketing tool to promote the sport and engage with fans. These trends are significant in reaching a wider audience and driving revenue growth for the industry. However, there may be potential implications for traditional broadcast networks as they face competition from digital platforms. This trajectory towards digital media in the Basketball Market within the Sports Market could result in a shift in advertising strategies and partnerships.
Local special circumstances: In South America, the Basketball Media Market is influenced by the regions strong passion for basketball and the growing popularity of the sport. This is further fueled by the increased use of social media and digital platforms by fans to access and engage with basketball content. Additionally, varying economic conditions and government regulations in different countries contribute to the unique market dynamics in this region. For example, in Argentina, the governments emphasis on sports development and funding for basketball programs has led to a thriving media market for the sport, while in Venezuela, the ongoing economic crisis has had a negative impact on the markets growth.
Underlying macroeconomic factors: The Basketball Media Market in South America is significantly impacted by macroeconomic factors such as country-specific economic conditions, government policies, and international economic trends. With the continual growth of the global sports industry, countries with robust economic climates and favorable policies towards sports, such as promoting professional leagues and investing in sports facilities, are experiencing significant growth in their basketball markets. Additionally, as South America continues to rebound from economic challenges, consumer spending power is increasing, leading to a rise in demand for sports media, including basketball coverage. These overall economic trends, coupled with the popularity of basketball in South America, are driving the growth of the Basketball Media Market in the region.
Data coverage:
The data encompasses B2B revenues. Figures are based on media spending from businesses to several clubs. That also includes the revenues from advertising as this is part of media and broadcasting contracts the individual clubs have with their respective leagues.Modeling approach / Market size:
Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.
Mon - Fri, 9am - 6pm (EST)
Mon - Fri, 9am - 5pm (SGT)
Mon - Fri, 10:00am - 6:00pm (JST)
Mon - Fri, 9:30am - 5pm (GMT)
Mon - Fri, 9am - 6pm (EST)
