Soccer Merchandise - South America

South America

Highlights

Revenue in the Soccer Merchandise market is projected to reach US$249.50m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 1.44%, resulting in a projected market volume of US$268.00m by 2029.
In global comparison, most revenue will be generated United States (US$1.38bn in 2024).
The average revenue per user (ARPU) in the Soccer Merchandise market is projected to amount to US$6.50 in 2024.
In the Soccer Merchandise market, the number of users is expected to amount to 40.9m users by 2029.
User penetration in the Soccer Merchandise market will be at 9.3% in 2024.

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Soccer Merchandise Market in South America is facing limited growth, influenced by factors like slow adoption of digital technologies, low consumer health awareness, and lack of convenience in online services.

Customer preferences: As consumers in South America continue to embrace the popularity of soccer and its merchandise, the market has seen a rise in demand for personalized and customizable products. This trend is driven by the increasing importance placed on individual expression and identity, as well as the desire for unique and limited edition items. Additionally, the influence of social media has led to a growing market for influencer collaborations and co-branded products, further driving consumer preferences towards personalized options.

Trends in the market: In South America, the Soccer Merchandise Market within the Sports Market is experiencing a surge in online sales. With the rise of e-commerce platforms and the increasing availability of internet access, more consumers are turning to online channels to purchase soccer merchandise. Additionally, there is a growing trend of customization, with companies offering personalized jerseys and other merchandise. This trend is significant as it allows companies to cater to the unique preferences of their target audience and build brand loyalty. Furthermore, the rise of online sales presents opportunities for industry stakeholders to expand their reach and tap into new markets. However, it also poses challenges for traditional brick-and-mortar stores, highlighting the need for them to develop omnichannel strategies to stay competitive in the evolving market landscape.

Local special circumstances: In South America, the Soccer Merchandise Market has been heavily influenced by the cultural love and passion for soccer. This has led to a vast array of unique merchandise offerings, such as customized team jerseys, flags, and accessories. Additionally, the geographical landscape of South America, with its diverse climates and terrain, has led to the production of specialized gear, such as all-weather soccer balls and durable cleats. Furthermore, the regulatory environment in some South American countries, such as Brazil, has allowed for a thriving counterfeit market, with knock-off merchandise being sold at lower prices. This has created a competitive market for official merchandise, driving down prices and increasing accessibility for consumers.

Underlying macroeconomic factors: The Soccer Merchandise Market in South America is greatly impacted by macroeconomic factors such as economic stability, consumer spending, and government policies. Countries with a strong economy and higher consumer spending tend to have a higher demand for soccer merchandise, leading to overall market growth. Additionally, fiscal policies that promote international trade and competitiveness can also positively influence the market, allowing for greater access to international soccer merchandise. Furthermore, global economic trends, such as the rise of e-commerce and online shopping, are also shaping the way consumers purchase soccer merchandise, with online sales accounting for a significant portion of the market.

Data coverage:

The data encompasses B2C revenues. Figures are based on merchandise spending. All monetary figures refer to consumer spending on goods in the respective segment, which can be online and offline.

Modeling approach / Market size:

Market sizes are determined through a combination of bottom-up and top-down approaches, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.