The Soccer market in Morocco has seen slow growth due to limited consumer spending and lack of digital infrastructure. Factors such as low wages and high unemployment impact the purchasing power of fans, leading to minimal growth in all sub-markets.
Customer preferences:
Consumer preferences in the Soccer Market are shifting towards convenience and accessibility. With the rise of technology and digitalization, individuals are looking for convenient ways to engage with the sport. This has led to an increase in demand for online streaming services and mobile applications that offer live match updates and highlights. Additionally, there has been a noticeable shift towards sustainability in the Soccer Market, with consumers showing a preference for environmentally friendly and ethically sourced merchandise. This can be seen through the growing popularity of eco-friendly sports apparel and equipment among eco-conscious consumers. The rise of social media also plays a significant role in shaping consumer preferences, as it allows for easy access to player and team updates, merchandise purchases, and fan engagement.
Trends in the market: In Morocco, the Soccer Market has seen a significant rise in popularity in recent years, with the national teams success in international tournaments and the emergence of talented young players. This has led to an increased demand for soccer merchandise, such as jerseys and club branded accessories. In terms of the Sports market, there is a trend towards social media and technology integration, with clubs and players using social media platforms to engage with fans and increase their digital presence. This trend is expected to continue, with brands and sponsors looking to tap into the growing fan base and engage with them through digital channels. Additionally, with Morocco being awarded the hosting rights for the FIFA World Cup in 2026, there is a growing focus on infrastructure and development of the countrys soccer facilities, which will have a positive impact on the overall market and attract more investment in the industry. This trend highlights the immense potential for growth in the Soccer Market in Morocco, making it an attractive market for industry stakeholders to enter or expand their operations.
Local special circumstances:
In Morocco, the Soccer Market within the Sports Market is primarily influenced by the countrys deep-rooted passion for the sport and its cultural significance. Football (soccer) is not just a game, but a way of life for Moroccans, and this has a direct impact on the market dynamics. Additionally, the regulatory environment in Morocco is geared towards the growth of the sport, with the government investing heavily in infrastructure and facilities. The geographical location of the country also plays a significant role, as it serves as a gateway for African players seeking to play in Europe and vice versa. This has boosted the overall growth and competitiveness of the soccer market in Morocco.
Underlying macroeconomic factors: The Soccer Market in Morocco is heavily influenced by macroeconomic factors such as the countrys overall economic health, government policies that promote sports and recreational activities, and global economic trends that impact consumer spending on sports. Other relevant financial indicators include tourism and foreign investment, as they contribute to the countrys economic growth and can potentially increase the demand for soccer-related products and services. Additionally, Moroccos growing population and increasing urbanization rate play a significant role in the development of the soccer market, as they create a larger pool of potential consumers for the sport. Furthermore, an increase in disposable income and a shift towards healthier lifestyles among the population are also driving the demand for soccer, generating growth opportunities for the market.
Data coverage:
The data encompasses B2C and B2B revenues. Figures are based on media spending, merchandise spending, and ticket spending. All monetary figures for merchandise and tickets refer to consumer spending on goods or tickets in the respective segment, which can be online and offline.Modeling approach / Market size:
Market sizes are determined through a combination of bottom-up and top-down approaches, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.
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