The American Football Media Market in Morocco is experiencing minimal growth, influenced by factors such as limited consumer interest, lack of technological advancements, and limited access to online platforms. Despite this, the market still shows potential for growth in the future with increasing popularity of the sport and efforts to improve digital infrastructure.
Customer preferences: Consumers in the American Football Media Market are increasingly turning towards virtual and digital experiences, as the COVID-19 pandemic has greatly impacted live events and gatherings. With this shift, there has been a rise in demand for online streaming and virtual platforms to consume American football content. Additionally, there has been a growing trend of utilizing social media and online platforms to engage with other fans and stay connected to the American football community. This has led to a greater emphasis on creating digital content and building online communities in the American Football Market.
Trends in the market: In Morocco, the American Football media market is seeing a growth in online streaming services and social media usage for game highlights and updates. In the United States, there is a shift towards streaming platforms for live games and behind-the-scenes content. This trend is expected to continue, with a potential increase in subscription-based services and personalized content for fans. In both markets, there is a growing use of analytics and data-driven technology to enhance fan engagement and player performance. This presents opportunities for industry stakeholders to collaborate with technology companies and enhance the overall fan experience.
Local special circumstances: In Morocco, the American Football market faces challenges due to the countrys preference for soccer and rugby. However, there is a growing interest in American football, especially among the younger population. This presents an opportunity for the American Football Media market, as it can tap into this growing interest and provide tailored content for Moroccan fans. Additionally, with limited access to televised American football games, there is a potential for streaming services to capitalize on the market and provide live game coverage. This is further supported by the increased internet penetration and popularity of online streaming platforms in Morocco.
Underlying macroeconomic factors: The American Football Media market is heavily influenced by macroeconomic factors such as overall economic health and consumer spending patterns. In Morocco, the market is primarily driven by the countrys growing middle class population and the increasing popularity of American football as a sport. Additionally, favorable government policies and investments in sports infrastructure have also contributed to the market growth. With the rise of digital media and streaming technology, there is a higher demand for live coverage and online content, further boosting the market. However, economic downturns and instability can impact consumer spending on sports media, leading to fluctuations in market performance.
Data coverage:
The data encompasses B2B revenues. Figures are based on media spending from businesses to several clubs. That also includes the revenues from advertising as this is part of media and broadcasting contracts the individual clubs have with their respective leagues.Modeling approach / Market size:
Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.
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