Cricket Media - Morocco

  • Morocco
  • Revenue in the Cricket Media market is projected to reach US$116.00k in 2024.
  • Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 2.87%, resulting in a projected market volume of US$133.60k by 2029.
  • In global comparison, most revenue will be generated in India (US$1,164,000.00k in 2024).
  • The average revenue per user (ARPU) in the Cricket Media market is projected to amount to US$0.13 in 2024.
  • In the Cricket Media market, the number of users is expected to amount to 1.0m users by 2029.
  • User penetration in the Cricket Media market will be at 2.4% in 2024.
 
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Analyst Opinion

The Cricket Media Market in Morocco is facing a subdued decline in growth due to factors such as limited access to digital technologies and lower health awareness among consumers. Despite the convenience of online services, the markets growth rate is impacted by these challenges.

Customer preferences:
The growing popularity of streaming platforms and digital subscription services has greatly impacted the Cricket Media Market in Morocco. With the rise of online viewing options, there has been a transition away from traditional television broadcasting. Consumers are also demanding more interactive and personalized content, leading to an increase in the use of virtual and augmented reality technology in the cricket media industry. Additionally, the increasing accessibility of internet services and mobile devices has led to a shift towards digital live streaming of cricket matches, catering to the on-the-go lifestyle of modern consumers.

Trends in the market:
In Morocco, the Cricket Media market is seeing a surge in online streaming services and platforms for live cricket matches. This trend is fueled by the growing demand for convenient and accessible ways to watch the sport, leading to partnerships with major telecom companies to expand the reach of these services. Additionally, there is a increasing trend of utilizing social media platforms for cricket news and updates, creating a digital community for cricket fans. These trends indicate a shift towards a more digital and interconnected cricket media landscape, with potential implications for traditional broadcasters and advertisers.

Local special circumstances:
In Morocco, the Cricket Media Market is still in its nascent stage due to the limited popularity of the sport. However, with the countrys growing internet and smartphone penetration, there is a potential for growth in the digital Cricket Market. Additionally, the traditional cultural preference for football may pose a challenge for the Cricket Market in Morocco. As for the Sports market, the governments investment in developing sports facilities and promoting sports tourism has the potential to create a larger audience for cricket. This can also be seen as an opportunity for foreign media companies to tap into the growing demand for cricket content in Morocco.

Underlying macroeconomic factors:
The Cricket Media Market within the Sports Market in Morocco is heavily influenced by macroeconomic factors such as the countrys economic stability and growth, as well as global economic trends. The health of the national economy, fiscal policies, and other financial indicators also play a significant role in determining market performance. For instance, a strong national economy and favorable government policies can lead to higher investment in sports and media industries, resulting in the growth of the Cricket Market. Moreover, with the rising popularity of cricket as a sport in Morocco and globally, favorable economic conditions can attract more viewers and advertisers, driving market growth. However, economic instability and unfavorable fiscal policies can negatively impact the Cricket Media Market in Morocco, hindering its potential growth.

Methodology

Data coverage:

The data encompasses B2B revenues. Figures are based on media spending from businesses to several clubs. That also includes the revenues from advertising as this is part of media and broadcasting contracts the individual clubs have with their respective leagues.

Modeling approach / Market size:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.

Overview

  • Revenue
  • Analyst Opinion
  • Reach
  • Global Comparison
  • Methodology
  • Key Market Indicators
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