Cricket Media - South America

South America

Highlights

Revenue in the Cricket Media market is projected to reach US$2.82m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 1.57%, resulting in a projected market volume of US$3.04m by 2029.
In global comparison, most revenue will be generated India (US$1.16bn in 2024).
The average revenue per user (ARPU) in the Cricket Media market is projected to amount to US$1.53 in 2024.
In the Cricket Media market, the number of users is expected to amount to 1.9m users by 2029.
User penetration in the Cricket Media market will be at 0.4% in 2024.

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Cricket Media market in South America has seen a minimal decline in growth rate due to various factors including changing consumer preferences, saturation of the market, and economic instability in the region. Online platforms and digital technologies have, however, continued to drive growth in this market.

Customer preferences: There has been a rise in the demand for online streaming services and social media platforms to access and engage with cricket content in South America. This trend is fueled by the increasing popularity of the sport in the region, especially among younger demographic groups. Furthermore, the emergence of digital and social media influencers promoting cricket has also contributed to the growth of the Cricket Media Market within the Sports Market. This indicates a shift towards more accessible and inclusive ways of consuming and engaging with cricket content in the region.

Trends in the market: In South America, the Cricket Media Market of the Cricket Market within the Sports Market is experiencing a rise in demand for online streaming services, with more viewers opting for digital platforms to access live matches and game highlights. Moreover, there is a growing trend of social media integration, with sports media companies leveraging popular platforms like Facebook and Instagram to engage with fans and promote their content. These trends have significant implications for industry stakeholders, as they highlight the increasing shift towards digital consumption and the need for innovative strategies to engage and retain audiences. With the rise of online media consumption, traditional television networks may face competition and need to adapt their services to stay relevant in the market.

Local special circumstances: In South America, the Cricket Media Market within the Sports Market is heavily influenced by the popularity of the sport within the region. Due to its colonial history, cricket has gained a strong following in countries like Guyana, Trinidad and Tobago, and Jamaica. This has created a unique market with a strong demand for cricket-related media content. Additionally, the rise of social media platforms has allowed for the rapid sharing of cricket-related content, contributing to the growth of the market. This market is also influenced by the cultural importance attached to cricket, making it a significant factor in consumers media consumption preferences in the region. Furthermore, the lack of traditional media options in some remote areas has created a niche for digital cricket media platforms.

Underlying macroeconomic factors: The Cricket Media Market of the Cricket Market within the Sports Market is also affected by macroeconomic factors such as global economic trends, national economic health, fiscal policies, and other financial indicators. Countries with strong economies and stable fiscal policies are likely to see higher demand for cricket media products, as consumers have more disposable income to spend. Additionally, countries with a strong sports culture and infrastructure, such as hosting major cricket tournaments, may also see higher demand for cricket media. Furthermore, the adoption of digital media and advancements in technology can also impact the growth of the cricket media market, as it allows for easier access to and consumption of cricket content.

Data coverage:

The data encompasses B2B revenues. Figures are based on media spending from businesses to several clubs. That also includes the revenues from advertising as this is part of media and broadcasting contracts the individual clubs have with their respective leagues.

Modeling approach / Market size:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.