American Football Merchandise - South America

South America

Highlights

Revenue in the American Football Merchandise market is projected to reach US$32.89m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 3.64%, resulting in a projected market volume of US$39.32m by 2029.
In global comparison, most revenue will be generated United States (US$6.77bn in 2024).
The average revenue per user (ARPU) in the American Football Merchandise market is projected to amount to US$8.07 in 2024.
In the American Football Merchandise market, the number of users is expected to amount to 4.9m users by 2029.
User penetration in the American Football Merchandise market will be at 1.0% in 2024.

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The American Football Merchandise Market within the Sports Market in South America is experiencing minimal growth, with factors such as low consumer awareness and limited availability impacting the growth rate. Despite this, online sales and the popularity of the sport continue to drive the market forward.

Customer preferences: With the rise of social media and influencer marketing, consumers in the American Football Merchandise Market of the American Football Market are increasingly seeking out products endorsed by their favorite players and teams. This has led to a surge in demand for limited edition merchandise and exclusive collaborations between sports brands and popular athletes. Additionally, cultural trends of personalization and self-expression have translated into a desire for unique and customized merchandise, driving the growth of niche and boutique sports apparel brands.

Trends in the market: In South America, the American Football market is experiencing a surge in fan engagement and merchandising. This is due to the growing popularity of American football in the region, driven by events like the NFL Mexico Games and the partnership between the NFL and the Mexican Football League. There is also an increasing trend of crossover merchandising, where popular American football teams collaborate with local brands in South America to create unique merchandise offerings. This trend is significant as it taps into the strong fan loyalty in the region and has potential implications for industry stakeholders, such as increased sales and market expansion opportunities.

Local special circumstances: In South America, the American Football Merchandise Market is heavily influenced by the popularity of soccer and traditional sporting goods. However, in the United States, the market is driven by a deep-rooted culture of American football and the high demand for team merchandise. Moreover, the regions strong economy and rising disposable income have also resulted in increased spending on licensed American football products. These unique local factors have created a highly competitive market with a diverse range of products and promotional strategies, making it a lucrative market for both local and international brands.

Underlying macroeconomic factors: The American Football Merchandise Market within the Sports Market is primarily influenced by macroeconomic factors such as consumer spending, disposable income, and overall economic health. As consumer confidence and purchasing power increase, there is a higher demand for sports merchandise, including American football products. Additionally, government policies and fiscal measures that support the growth of the sports industry can also have a significant impact on the market. Furthermore, the overall global economic climate, including trade policies and currency exchange rates, can also affect the performance of the American Football Merchandise Market in South America.

Data coverage:

The data encompasses B2C revenues. Figures are based on merchandise spending. All monetary figures refer to consumer spending on goods in the respective segment, which can be online and offline.

Modeling approach / Market size:

Market sizes are determined through a combination of bottom-up and top-down approaches, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.