Key regions: Asia, United Kingdom, China, Germany, Japan
The Traditional TV & Home Video market in Southern Africa is experiencing significant growth and development. Customer preferences in the region are shifting towards digital streaming platforms and on-demand content. Consumers are increasingly looking for convenience and flexibility in their viewing experience, which has led to a rise in the popularity of subscription-based streaming services. The availability of a wide range of content, including international movies and TV shows, has also contributed to the growing preference for digital platforms. However, traditional TV still remains popular, particularly in rural areas where access to internet and streaming services may be limited. Trends in the market indicate a decline in the sales of physical home video formats such as DVDs and Blu-rays. This can be attributed to the increasing availability and accessibility of digital content. The affordability and convenience of streaming services have made them a preferred choice for many consumers. Furthermore, the rise of smart TVs and streaming devices has made it easier for consumers to access online content directly on their televisions. Local special circumstances play a role in shaping the Traditional TV & Home Video market in Southern Africa. The region has a diverse population with different language preferences and cultural tastes. This has led to the demand for localized content in various languages, including local TV shows and movies. Additionally, piracy remains a challenge in the region, with illegal streaming and downloading of content being prevalent. This has had an impact on the revenue of traditional TV and home video providers, as consumers have access to free or low-cost pirated content. Underlying macroeconomic factors also contribute to the development of the market. Southern Africa has witnessed an increase in disposable income and urbanization, which has led to a growing middle class with higher purchasing power. This has resulted in increased spending on entertainment and media, including traditional TV and home video. Additionally, advancements in technology and infrastructure, such as improved internet connectivity and mobile penetration, have made it easier for consumers to access digital content. In conclusion, the Traditional TV & Home Video market in Southern Africa is evolving due to changing customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors. The shift towards digital streaming platforms, declining sales of physical home video formats, demand for localized content, and challenges posed by piracy are all shaping the market. The region's growing middle class and advancements in technology are also driving the development of the market.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Traditional TV & Home Video and OTT (over-the-top) Services. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective segment. This spending factors in discounts, margins, and taxes.Modeling approach / Segment size:
The segment size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, number of internet users, and internet consumption.Forecasts:
We apply a variety of forecasting techniques, depending on the behavior of the relevant segment. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.
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