Key regions: China, South Korea, Asia, France, United Kingdom
The TV & Video market in Southern Africa is experiencing significant growth and development due to changing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors. Customer preferences in Southern Africa are shifting towards on-demand and streaming services. Consumers are increasingly looking for convenience and flexibility in their TV and video viewing experience. They prefer platforms that allow them to watch their favorite shows and movies at their own convenience, without being tied to a specific broadcast schedule. This has led to a rise in the popularity of streaming services such as Netflix and Amazon Prime Video, as well as local platforms like Showmax and DSTV Now. Trends in the market indicate a growing demand for local content. Southern African consumers are increasingly interested in watching content that reflects their own culture and experiences. This has led to an increase in the production and distribution of local TV shows, movies, and documentaries. Local content providers are capitalizing on this trend by creating original programming that resonates with the local audience. Another trend in the market is the adoption of smart TVs and connected devices. Southern African consumers are embracing the convenience and functionality of smart TVs, which allow them to access a wide range of online content directly from their televisions. Additionally, the use of connected devices such as streaming sticks and set-top boxes is on the rise, as they provide an affordable way to transform traditional TVs into smart TVs. Local special circumstances in Southern Africa, such as limited access to traditional broadcasting infrastructure, have contributed to the growth of the TV & Video market. In many areas, especially in rural and remote locations, terrestrial TV signals are weak or unavailable. This has created an opportunity for satellite TV providers to offer a wide range of channels and content to consumers who would otherwise have limited options. Underlying macroeconomic factors are also driving the development of the TV & Video market in Southern Africa. Economic growth in the region has led to an increase in disposable income, allowing more people to afford TVs and video services. Additionally, improvements in internet connectivity and the availability of affordable data plans have made it easier for consumers to access streaming services and online content. In conclusion, the TV & Video market in Southern Africa is experiencing growth and development due to changing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors. The shift towards on-demand and streaming services, the demand for local content, the adoption of smart TVs and connected devices, limited access to traditional broadcasting infrastructure, and economic growth in the region are all contributing to the expansion of the market.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Traditional TV & Home Video and OTT (over-the-top) Services. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective segment. This spending factors in discounts, margins, and taxes.Modeling approach / Segment size:
The segment size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, number of internet users, and internet consumption.Forecasts:
We apply a variety of forecasting techniques, depending on the behavior of the relevant segment. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.
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