Key regions: France, South Korea, Europe, India, Asia
The Online Games market in Southern Africa has been experiencing significant growth in recent years, driven by changing customer preferences and the increasing availability of high-speed internet access in the region. Customer preferences in Southern Africa have shifted towards online gaming due to several factors. Firstly, the rise of smartphones has made gaming more accessible to a wider audience. With the increasing affordability of smartphones and the availability of affordable data plans, more people in the region are able to access online games. Secondly, the younger population in Southern Africa is becoming more tech-savvy and digitally connected, leading to a growing interest in online gaming. Additionally, the social aspect of online gaming, such as multiplayer options and the ability to connect with friends, has also contributed to its popularity. One of the key trends in the Online Games market in Southern Africa is the growth of mobile gaming. Mobile games have become increasingly popular due to their convenience and ease of access. With the majority of the population in Southern Africa owning a smartphone, mobile gaming has become a preferred choice for many gamers in the region. This trend is expected to continue as smartphone penetration rates continue to rise. Another trend in the market is the increasing adoption of esports in Southern Africa. Esports refers to competitive video gaming, where professional gamers compete against each other in organized tournaments. Esports has gained significant popularity globally, and Southern Africa is no exception. The region has seen a rise in the number of esports tournaments, as well as the establishment of dedicated esports teams and organizations. This trend is driven by the growing interest in competitive gaming and the potential for professional careers in esports. Local special circumstances in Southern Africa also contribute to the development of the Online Games market. The region has a large youth population, which is a key demographic for online gaming. Additionally, the availability of high-speed internet access has improved in recent years, making it easier for gamers to connect and play online. However, there are still challenges in terms of internet infrastructure and affordability, which can limit the growth of the market in some areas. Underlying macroeconomic factors, such as economic growth and disposable income levels, also play a role in the development of the Online Games market in Southern Africa. As the region experiences economic growth and rising incomes, more people have the means to invest in gaming equipment and online gaming subscriptions. This, in turn, drives the growth of the market. In conclusion, the Online Games market in Southern Africa is experiencing growth due to changing customer preferences, the rise of mobile gaming, the increasing adoption of esports, local special circumstances, and underlying macroeconomic factors. As the region continues to develop and internet access becomes more widespread, the market is expected to further expand in the coming years.
Data coverage:
The data encompasses B2C enterprises. Figures are based on the Video Games market. Digital video games are defined as fee-based video games distributed over the internet. These include online games, download games, mobile games, and gaming networks. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective market. This spending factors in discounts, margins, and taxes.Modeling approach / market size:
The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.Forecasts:
We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.
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