Key regions: Asia, United Kingdom, China, Germany, Japan
The Traditional TV & Home Video market in MENA is experiencing significant growth and development, driven by changing customer preferences, emerging trends, and local special circumstances. Customer preferences in the Traditional TV & Home Video market in MENA are evolving, with a shift towards on-demand and streaming services.
Consumers are increasingly seeking convenience and flexibility, opting for platforms that allow them to watch their favorite shows and movies at their own convenience. This shift in preferences is driven by the availability of high-speed internet and the proliferation of smartphones and smart TVs in the region. In addition to changing customer preferences, several trends are shaping the Traditional TV & Home Video market in MENA.
One major trend is the rise of local content production and consumption. MENA countries are investing heavily in producing original content that resonates with the local audience, leading to a surge in demand for homegrown TV shows and movies. This trend is fueled by the desire to showcase local culture, language, and traditions, as well as to cater to the specific tastes and preferences of the MENA audience.
Another trend in the market is the increasing popularity of video streaming platforms. Over-the-top (OTT) services such as Netflix, Amazon Prime Video, and local platforms like Shahid and OSN Play are gaining traction among consumers in MENA. These platforms offer a wide range of content, including international shows and movies, as well as local productions, providing viewers with a diverse selection to choose from.
The convenience of streaming services, combined with the ability to access content on multiple devices, has contributed to their growing popularity in the region. Local special circumstances also play a role in the development of the Traditional TV & Home Video market in MENA. One such circumstance is the high youth population in the region.
The younger generation, which is tech-savvy and digitally connected, is driving the demand for online video content. They are more likely to opt for streaming services over traditional TV, as they value the flexibility and personalized experience that these platforms offer. Underlying macroeconomic factors also contribute to the growth of the Traditional TV & Home Video market in MENA.
Economic stability and increasing disposable incomes in the region have led to a rise in consumer spending on entertainment and leisure activities. As a result, more households are investing in high-quality home theater systems and subscribing to streaming services, driving the growth of the market. In conclusion, the Traditional TV & Home Video market in MENA is experiencing growth and development due to changing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors.
The shift towards on-demand and streaming services, the rise of local content production, the popularity of video streaming platforms, the high youth population, and economic stability are all contributing to the expansion of the market in the region.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Traditional TV & Home Video and OTT (over-the-top) Services. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective segment. This spending factors in discounts, margins, and taxes.Modeling approach / Segment size:
The segment size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, number of internet users, and internet consumption.Forecasts:
We apply a variety of forecasting techniques, depending on the behavior of the relevant segment. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.
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