Key regions: United Kingdom, Germany, Asia, South Korea, Japan
The OTT Video market in the Middle East and North Africa (MENA) region has experienced significant growth in recent years, driven by changing customer preferences, emerging trends in the market, local special circumstances, and underlying macroeconomic factors.
Customer preferences: In MENA, there is a growing preference for on-demand video content, as consumers increasingly seek convenience and flexibility in their entertainment options. This has led to a surge in the adoption of OTT video platforms, which offer a wide range of content that can be accessed anytime, anywhere, and on any device. Additionally, the popularity of original and localized content has also contributed to the increasing demand for OTT video services in the region.
Trends in the market: One of the key trends in the MENA OTT Video market is the rise of local and regional players. These companies have been able to cater to the specific preferences and cultural nuances of the MENA audience, offering content that is relevant and engaging. This has resulted in increased competition in the market, as global players also recognize the potential of the MENA region and are investing in localized content and partnerships. Another important trend is the increasing adoption of subscription-based models. Consumers are willing to pay for access to premium content and are looking for affordable and convenient subscription options. As a result, OTT video providers are offering subscription packages that cater to different budgets and preferences, leading to a steady revenue stream for these companies.
Local special circumstances: The MENA region has its own unique set of circumstances that have contributed to the growth of the OTT Video market. For example, the high smartphone penetration rate in the region has made it easier for consumers to access OTT video platforms on their mobile devices. Additionally, the young and tech-savvy population in many MENA countries has been quick to adopt new technologies and embrace OTT video services. Furthermore, the MENA region has a diverse population with different languages and cultural preferences. This has created opportunities for OTT video providers to offer localized content in multiple languages, catering to the specific needs of different countries and communities within the region.
Underlying macroeconomic factors: The OTT Video market in MENA has also been influenced by underlying macroeconomic factors. Economic growth, increasing disposable incomes, and a rising middle class have contributed to the growing demand for entertainment options, including OTT video services. Additionally, improvements in internet infrastructure and the availability of high-speed internet connections have made it easier for consumers to stream video content online. In conclusion, the OTT Video market in the MENA region is experiencing significant growth due to changing customer preferences, emerging trends in the market, local special circumstances, and underlying macroeconomic factors. The rise of local and regional players, the increasing adoption of subscription-based models, and the availability of localized content have all contributed to the expansion of the market. With the continued development of internet infrastructure and the increasing popularity of smartphones, the OTT Video market in MENA is expected to further grow in the coming years.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Traditional TV & Home Video and OTT (over-the-top) Services. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective segment. This spending factors in discounts, margins, and taxes.Modeling approach / Segment size:
The segment size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, number of internet users, and internet consumption.Forecasts:
We apply a variety of forecasting techniques, depending on the behavior of the relevant segment. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.
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