Cinema Concessions - MENA

MENA

Highlights

In MENA, revenue in the Cinema Concessions market market is projected to reach US$1.05bn in 2024.
Revenue is expected to exhibit an annual growth rate (CAGR 2024-2029) of 4.20%, which will result in a projected market volume of US$1.29bn by 2029.
In this market within MENA, the number of viewers is anticipated to amount to 61.5m users by 2029.
User penetration in MENA will be 9.5% in 2024 and is expected to increase to 10.2% by 2029.
The average revenue per viewer in this region is expected to reach US$19.41.
In a global context, the majority of revenue will be generated the United States, amounting to US$9.88bn in 2024.
In MENA, cinema concessions are increasingly influenced by a growing demand for premium experiences, shifting consumer preferences towards gourmet snacks and personalized service.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Cinema Concessions market in the Middle East and North Africa (MENA) region is experiencing significant growth and development. Customer preferences in the MENA region are driving the growth of the Cinema Concessions market. Moviegoers in this region have a strong preference for a complete entertainment experience, which includes not only watching a film but also enjoying a wide variety of food and beverages. This has led to an increased demand for cinema concessions, as theaters strive to cater to the preferences of their customers. In addition, the growing popularity of blockbuster movies and the increasing disposable income of consumers in the region have further fueled the demand for cinema concessions. Trends in the Cinema Concessions market in the MENA region are shaped by various factors. One significant trend is the introduction of innovative and diverse food and beverage options in cinemas. The market is witnessing a shift from traditional offerings such as popcorn and soda to a wider range of options including gourmet snacks, specialty coffees, and even full-service dining experiences. This trend is driven by the desire to provide customers with unique and memorable experiences that go beyond just watching a movie. Another trend in the market is the increasing focus on premium experiences. Luxury cinema concepts, such as VIP lounges, reclining seats, and personalized service, are becoming more popular in the MENA region. These premium offerings attract customers who are willing to pay a premium price for an enhanced movie-watching experience. Additionally, the rise of immersive technologies, such as 3D and virtual reality, is also contributing to the growth of the premium cinema segment. Local special circumstances in the MENA region also play a role in the development of the Cinema Concessions market. The region has a rich culinary heritage, and cinemas are leveraging this by offering local and regional food options to cater to the diverse tastes of their customers. Moreover, the MENA region has a strong culture of socializing and spending time with friends and family. Cinemas in the region are capitalizing on this by creating spaces that encourage social interaction, such as lounge areas and communal dining spaces. Underlying macroeconomic factors are also driving the growth of the Cinema Concessions market in the MENA region. Economic growth and rising disposable incomes have resulted in increased consumer spending on entertainment and leisure activities, including cinema outings. Additionally, the rapid urbanization and population growth in the region have led to the expansion of cinema chains and the opening of new theaters, creating more opportunities for the sale of concessions. In conclusion, the Cinema Concessions market in the MENA region is experiencing significant growth and development driven by customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors. This market is expected to continue to grow as cinemas strive to provide unique and immersive experiences to their customers.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the Cinema market, which comprises revenues from box office, advertsing and concessions. The market includes both consumer and advertising spending. All monetary figures refer to consumer spending on tickets and concessions. This spending factors in discounts, margins, and taxes.

Modeling approach / market size:

The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.