Market Insights Advertising & Media Media Cinema

Cinema Advertising - MENA

MENA

Ad spending in the Cinema Advertising market market in MENA is projected to reach US$101.10m in 2024.
Ad spending in this region is expected to show an annual growth rate (CAGR 2024-2029) of 6.41%, resulting in a projected market volume of US$137.90m by 2029.
While most revenue will be generated the United States, in the Middle East and North Africa is also expected to contribute significantly to the Cinema Advertising market market.
In this market, the number of viewers in MENA is expected to amount to 61.5m users by 2029.
The average ad spending per viewer in the Cinema Advertising market market in MENA is projected to amount to US$1.87 in 2024.
Cinema advertising in MENA is experiencing a resurgence as brands increasingly leverage the unique cultural narratives of the region to engage audiences.

Key regions: Germany, United States, India, Japan, United Kingdom

Market

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Analyst Opinion

The Cinema Advertising market in MENA is experiencing significant growth and development due to changing customer preferences, emerging trends in the market, and local special circumstances.

Customer preferences: Customers in MENA are increasingly seeking unique and immersive experiences, and cinema advertising provides an opportunity to engage with audiences in a captivating and memorable way. With the rise of digital technology, customers are also becoming more receptive to interactive and personalized advertising content.

Trends in the market: One of the key trends in the Cinema Advertising market in MENA is the increasing adoption of digital advertising platforms. Digital screens in cinemas allow for dynamic and targeted advertising, enabling advertisers to reach specific audience segments with tailored messages. This trend is driven by the growing availability of digital infrastructure in cinemas across the region. Another trend is the integration of cinema advertising with social media and online platforms. Advertisers are leveraging the power of social media to amplify the reach and impact of their cinema campaigns. By creating engaging and shareable content, advertisers can extend the reach of their campaigns beyond the cinema screen and create a buzz among online communities.

Local special circumstances: MENA is a diverse region with a rich cultural heritage, and advertisers need to take into account the local customs and traditions when designing cinema advertising campaigns. Advertisements that respect cultural sensitivities and align with local values are more likely to resonate with the audience and drive positive brand perception. Furthermore, the MENA region has a large youth population who are avid cinema-goers. This presents a significant opportunity for advertisers to target this demographic through cinema advertising. By creating content that appeals to the interests and aspirations of the youth, advertisers can establish a strong connection with this influential consumer segment.

Underlying macroeconomic factors: The MENA region is experiencing economic growth and urbanization, which is driving the expansion of the cinema industry. As more cinemas are being built and existing ones are being upgraded, the potential reach of cinema advertising is expanding. This growth is supported by increasing disposable incomes and a growing middle class in the region. Additionally, the MENA region is known for its vibrant and diverse film industry, with a number of internationally acclaimed films being produced in the region. This has led to a rise in the popularity of local cinema, creating opportunities for advertisers to align their brands with popular films and engage with a captive audience. In conclusion, the Cinema Advertising market in MENA is witnessing growth and development driven by changing customer preferences, emerging trends in the market, and local special circumstances. By understanding and adapting to these factors, advertisers can effectively leverage cinema advertising to engage with audiences in a meaningful and impactful way.

Methodology

Data coverage:

The data encompasses B2B enterprises. Figures are based on the Cinema Advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers advertising both on and off screen in cinemas, including ads shown before a movie and those displayed inside a cinema.

Modeling approach / market size:

Market size is determined by a combined top-down and bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party reports, and survey results from our primary research (e.g., Consumer Insights) to analyze the markets.as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, reported performance indicators of key market players as well as performance factors (e.g., user penetration and usage) to analyze the markets.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.