Key regions: China, South Korea, Asia, France, United Kingdom
The TV & Video market in the Middle East and North Africa (MENA) region has been experiencing significant growth and development in recent years. Customer preferences in the MENA region have been shifting towards digital and on-demand content, driven by the increasing availability of high-speed internet and the proliferation of smartphones. Consumers in the region are increasingly looking for convenience and flexibility in their viewing habits, opting for streaming services and online platforms that offer a wide range of content options. Trends in the market indicate a growing demand for local and regional content, as viewers in the MENA region seek content that reflects their own culture and language. This has led to the emergence of several local streaming platforms and the expansion of international streaming services to cater to the specific needs of the MENA audience. Additionally, there has been a rise in the production of original content by regional players, further fueling the demand for local content. Local special circumstances, such as the diverse cultural landscape and language preferences in the MENA region, have also contributed to the development of the TV & Video market. The region is home to a diverse population with different language preferences, and this has led to the availability of content in multiple languages, catering to the specific needs of different communities. The presence of multiple languages and cultures has also created opportunities for content creators and production houses to tap into niche markets and cater to specific audience segments. Underlying macroeconomic factors, such as the increasing disposable income and urbanization in the MENA region, have also played a role in the growth of the TV & Video market. As more people move to urban areas and experience an improvement in their living standards, there is a greater demand for entertainment options, including TV and video content. Additionally, the region has witnessed a rise in the number of households with access to high-speed internet, enabling consumers to stream content and access online platforms more easily. In conclusion, the TV & Video market in the MENA region is developing rapidly, driven by changing customer preferences, the demand for local and regional content, local special circumstances, and underlying macroeconomic factors. As technology continues to advance and internet penetration increases, the market is expected to further expand, offering more opportunities for content creators, streaming platforms, and advertisers.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Traditional TV & Home Video and OTT (over-the-top) Services. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective segment. This spending factors in discounts, margins, and taxes.Modeling approach / Segment size:
The segment size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, number of internet users, and internet consumption.Forecasts:
We apply a variety of forecasting techniques, depending on the behavior of the relevant segment. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.
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