Key regions: Europe, France, Asia, United Kingdom, Germany
The Cinema market in the Middle East and North Africa (MENA) region has been experiencing significant growth in recent years.
Customer preferences: One of the main reasons behind the growth of the Cinema market in MENA is the changing preferences of customers. With the rise of digital platforms and streaming services, people are now seeking out unique and immersive experiences that cannot be replicated at home. Going to the cinema offers a social and communal experience, allowing people to connect with others and share in the excitement of watching a movie on the big screen. Additionally, the younger generation in MENA is increasingly interested in international films, and going to the cinema provides them with the opportunity to experience different cultures and perspectives.
Trends in the market: One of the key trends in the Cinema market in MENA is the increasing number of multiplexes and cinema screens. This trend is driven by the demand for more diverse film offerings and the desire to provide a premium cinema experience. Multiplexes offer a variety of film genres and cater to different demographics, ensuring that there is something for everyone. Moreover, these multiplexes often feature state-of-the-art technology, such as IMAX screens and Dolby Atmos sound systems, which enhance the overall cinematic experience. Another trend in the Cinema market in MENA is the growing popularity of regional films. Local filmmakers are producing high-quality movies that resonate with audiences in the region, and there is a strong sense of pride in supporting and promoting local talent. This trend has led to an increase in the number of film festivals and events dedicated to showcasing regional cinema, further boosting the industry.
Local special circumstances: One of the unique aspects of the Cinema market in MENA is the influence of cultural and religious factors. In some countries, there are restrictions on the types of films that can be shown, particularly those that contain explicit content or go against religious beliefs. However, this has not hindered the growth of the market, as there is still a wide range of films that can be enjoyed by audiences. Additionally, the Cinema market in MENA is characterized by a strong sense of community. Going to the cinema is not just about watching a movie, but also about socializing and spending time with friends and family. Many cinemas in the region offer comfortable seating, food and beverage options, and even entertainment facilities, creating a welcoming and enjoyable environment for moviegoers.
Underlying macroeconomic factors: The Cinema market in MENA is also influenced by underlying macroeconomic factors. The region has seen steady economic growth in recent years, resulting in an increase in disposable income and a growing middle class. This has led to greater spending on leisure activities, including going to the cinema. Additionally, the MENA region has a young and growing population, which contributes to the demand for entertainment options such as cinema. In conclusion, the Cinema market in MENA is experiencing growth due to changing customer preferences, the emergence of multiplexes and the popularity of regional films. The market is also influenced by local special circumstances, such as cultural and religious factors, and is supported by underlying macroeconomic factors such as economic growth and a young population. Overall, the future looks bright for the Cinema market in MENA as it continues to evolve and meet the demands of its diverse and growing audience.
Data coverage:
The data encompasses B2C enterprises. Figures are based on the Cinema market, which comprises revenues from box office, advertsing and concessions. The market includes both consumer and advertising spending. All monetary figures refer to consumer spending on tickets and concessions. This spending factors in discounts, margins, and taxes.Modeling approach / market size:
The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.Forecasts:
We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.
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