TV & Video - South America | Statista Market Forecast

In South America, revenue in the TV & Video market market is projected to reach US$28.97bn in 2024.
Revenue in this region is expected to show an annual growth rate (CAGR 2024-2029) of 3.30%, resulting in a projected market volume of US$34.07bn by 2029.
The largest market within this market is Traditional TV & Home Video, which is anticipated to have a market volume of US$21.69bn in 2024.
In a global context, most revenue will be generated the United States, amounting to US$280.30bn in 2024.
In the South American TV & Video market market, the number of users is expected to reach 399.7m users by 2029.
User penetration in this market is projected to be at 91.8% in 2024.
The average revenue per user (ARPU) in South America is projected to amount to US$76.40 in 2024.
In South America, the TV & Video market is increasingly shifting towards streaming platforms, reflecting a growing preference for on-demand content over traditional broadcasting.

Definition:

The TV & Video market encompasses the diverse landscape of audiovisual content delivery, including traditional broadcast television, streaming services, and digital platforms. This market offers a vast array of content, from TV shows and movies to live sports events and news broadcasts, catering to a wide range of viewer interests. As technology evolves, so too does the way we consume video content, with traditional linear TV being complemented by on-demand and over-the-top (OTT) streaming options. This evolution reflects changing consumer preferences and the increasing accessibility of internet-connected devices, providing viewers with greater flexibility and choice in how they access and enjoy their favorite programs.

Structure:

The TV & Video market encompasses both Traditional TV & Home Video and OTT Video. Traditional TV & Home Video involves scheduled programming and physical media distribution like DVDs. OTT Video delivers content over the internet, offering on-demand access to a wide range of options.

Additional Information:

The market comprises revenues, ad spendings, viewers, average revenue per user, and penetration rates. Revenues are generated through purchases and subscription payments. Key players in the market are companies, such as The Walt Disney Company, Netflix, or Amazon.

Pay-TV subscriptions such as DirectTV, AT&T TV, and Sky
Over-the-top services such as Netflix, Hulu, iTunes, and Pluto.tv
Physical home video such as DVD & Blu-ray
Traditional TV advertising such as commercial breaks
Public TV licence fees such as BBC TV License in the UK and the Rundfunkbeitrag in Germany

Movie theater ticket sales such as from AMC Theatres
Public license fees collected in the form of a tax such as income tax in the Nordic countries

The TV & Video market in South America is experiencing significant growth and development. Customer preferences in the region are shifting towards digital streaming platforms, leading to an increase in demand for online video content. Additionally, the rise of smartphones and improved internet connectivity has contributed to the popularity of streaming services.

Customer preferences: South American consumers are increasingly favoring digital streaming platforms over traditional TV channels. The convenience and flexibility offered by streaming services, such as on-demand content and personalized recommendations, have attracted a large number of subscribers. This shift in customer preferences can be attributed to the wider availability of high-speed internet connections and the growing popularity of smartphones and smart TVs in the region.

Trends in the market: One of the major trends in the South American TV & Video market is the rise of local content production. Streaming platforms are investing in the creation of original content that caters to the preferences and interests of South American audiences. This trend has not only led to the production of high-quality local content but has also created opportunities for local talent and production companies. Another trend in the market is the increasing competition among streaming platforms. Global players like Netflix and Amazon Prime Video are expanding their presence in South America, while local platforms are also emerging to cater to the specific needs of the region. This competition has led to a wider range of content choices for consumers and has resulted in more affordable pricing plans.

Local special circumstances: South America is a diverse region with multiple languages and cultures. This diversity has influenced the content preferences of consumers, leading to a demand for localized content. Streaming platforms are adapting to this demand by offering content in different languages and investing in the production of original content that reflects the local culture and traditions.

Underlying macroeconomic factors: The growth of the TV & Video market in South America can be attributed to several macroeconomic factors. The increasing penetration of smartphones and improved internet connectivity have made streaming services more accessible to a larger population. Additionally, rising disposable incomes and the growing middle class in the region have contributed to the affordability of streaming subscriptions. Furthermore, the COVID-19 pandemic has accelerated the adoption of streaming services in South America. With people spending more time at home, the demand for entertainment content has surged, leading to an increase in the number of subscribers to streaming platforms. In conclusion, the TV & Video market in South America is witnessing significant growth and development. Customer preferences are shifting towards digital streaming platforms, and the rise of smartphones and improved internet connectivity are driving the popularity of streaming services. The market is characterized by the rise of local content production and increasing competition among streaming platforms. The diverse nature of the region and underlying macroeconomic factors such as smartphone penetration and disposable incomes are contributing to the growth of the market.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Traditional TV & Home Video and OTT (over-the-top) Services. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective segment. This spending factors in discounts, margins, and taxes.

Modeling approach / Segment size:

The segment size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, number of internet users, and internet consumption.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant segment. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Advertising & Media market, in a PDF format.

Online video streaming has visibly transformed the global media landscape and impacted viewing behavior around the world. Driven by rapid leaps in internet adoption, widespread availability of mobile devices, and the ever-increasing popularity of online video content, the global video streaming market has experienced unprecedented growth in the last decade. In 2023, the over-the-top (OTT) video revenue reached an estimated 288 billion U.S. dollars, with the United States accounting for the largest share of revenue worldwide. Considering that the list of international streaming services and the catalog of online video content continue to expand at a rapid pace, the number of OTT users worldwide is expected to reach new heights in the future.