Gaming Hardware - South America

South America

Highlights

In South America, revenue in the Gaming Hardware market market is projected to reach US$7.01bn in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 8.16%, resulting in a projected market volume of US$10.38bn by 2029.
In the South American Gaming Hardware market market, the number of users is expected to amount to 13.2m users by 2029.
User penetration will be 2.7% in 2024 and is expected to hit 3.1% by 2029.
The average revenue per user (ARPU) in South America is expected to amount to US$617.60.
In global comparison, most revenue will be generated China (US$33.31bn in 2024).
In South America, the gaming hardware market is experiencing a surge in popularity, driven by the increasing demand for immersive gaming experiences among young consumers.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Gaming Hardware market in South America has been experiencing significant growth in recent years. Customer preferences, local special circumstances, and underlying macroeconomic factors have all contributed to this trend. Customer preferences in South America have shifted towards gaming as a popular form of entertainment. With a growing middle class and increasing disposable income, more people have the means to invest in gaming hardware. Additionally, the region has a young population that is tech-savvy and highly engaged in gaming culture. This has created a strong demand for gaming hardware, including consoles, gaming PCs, and accessories. Trends in the market show that South American consumers are increasingly seeking high-quality gaming hardware. They are willing to spend more on premium products that offer superior performance and graphics. This trend is driven by the desire for an immersive gaming experience and the need to keep up with the latest gaming trends. As a result, gaming hardware manufacturers are focusing on developing advanced technologies and innovative features to meet these demands. Local special circumstances also play a role in the development of the Gaming Hardware market in South America. One key factor is the presence of a strong gaming community and culture in the region. South American countries have a vibrant esports scene and host various gaming events and tournaments. This has created a sense of community and camaraderie among gamers, driving the demand for gaming hardware. Another special circumstance is the availability of affordable gaming hardware options. While premium products are in high demand, there is also a market for more affordable options. This allows a wider range of consumers to participate in the gaming experience. Local manufacturers and retailers have recognized this opportunity and are offering budget-friendly gaming hardware to cater to this segment of the market. Underlying macroeconomic factors have also contributed to the growth of the Gaming Hardware market in South America. Economic stability and a growing middle class have increased consumer purchasing power. This has allowed more people to afford gaming hardware and accessories. Additionally, advancements in technology and logistics have made it easier for international gaming hardware manufacturers to enter the South American market and reach a wider customer base. In conclusion, the Gaming Hardware market in South America is experiencing growth due to customer preferences, local special circumstances, and underlying macroeconomic factors. The demand for high-quality gaming hardware, the presence of a strong gaming community, and the availability of affordable options have all contributed to this trend. As the region continues to develop economically and technologically, the Gaming Hardware market is expected to further expand in the coming years.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the Gaming Hardware market, which includes various types of gaming devices such as consoles, gaming PCs and laptops, and peripherals. This market covers both online and offline sales of gaming hardware. All monetary figures refer to consumer spending on these hardware products and accessories. This spending considers any discounts, margins, and taxes.

Modeling approach / Market size:

The market size is determined through a comprehensive approach. We utilize data from annual financial reports of leading companies, industry associations, third-party studies and reports, primary research surveys (e.g., Consumer Insights), and performance metrics (e.g., user adoption rates, price points, usage patterns) to analyze the markets. To estimate the segment size for each country, we consider relevant key market indicators and data from country-specific industry associations. This includes macroeconomic indicators, historical trends, current market dynamics, and reported performance metrics of key industry players. Factors like average prices and purchase frequencies are considered.

Forecasts:

We apply diverse forecasting techniques tailored to the behavior of the specific market. For instance, methods like trend smoothing and adoption curve analysis are well-suited for forecasting trends in gaming hardware, considering the evolving nature of technology adoption. The main drivers influencing forecasts include economic indicators such as GDP per capita, consumer spending per capita, and technological advancements like 5G coverage.

Additional notes:

The data is modeled using current exchange rates. The market is updated biannually to reflect any changes in market dynamics. The impact of external factors, such as the COVID-19 pandemic, is considered at the country-specific level. The text incorporates current exchange rates in its modeling. Additionally, any impacts from events like the Russia-Ukraine war or significant industry developments are considered on a country-specific basis. The market information is refreshed twice a year. In some instances, updates are made on an ad hoc basis, such as when new pertinent data is released or substantial shifts within the market impact projected trends. Consumer Insights data is reweighted to ensure representativeness.