Key regions: United Kingdom, Germany, Asia, South Korea, Japan
The OTT Video market in South America has been experiencing significant growth in recent years, driven by changing customer preferences and local special circumstances.
Customer preferences: South American consumers are increasingly turning to OTT video services for their entertainment needs. The convenience and flexibility offered by these platforms, such as the ability to stream content on-demand and across multiple devices, have made them highly popular among consumers. Additionally, the availability of a wide range of content, including international movies and TV shows, has further fueled the demand for OTT video services in the region.
Trends in the market: One of the key trends in the South American OTT video market is the rise of local content. As consumers in the region seek content that is more relatable and culturally relevant, OTT video platforms are investing in producing and acquiring local content. This trend is driven by the success of homegrown content in capturing the attention of South American viewers. By offering a diverse range of local content, OTT video platforms are able to cater to the specific preferences of the South American audience and gain a competitive edge in the market. Another trend in the South American OTT video market is the increasing adoption of subscription-based models. While ad-supported models have traditionally been popular in the region, the shift towards subscription-based models is driven by the desire for uninterrupted and ad-free viewing experiences. This trend is also influenced by the growing disposable income of consumers in South America, allowing them to afford subscription fees for premium OTT video services.
Local special circumstances: South America is a region with a diverse linguistic and cultural landscape. This presents both challenges and opportunities for OTT video platforms operating in the region. To cater to the linguistic diversity, platforms are investing in localization efforts, such as offering subtitles or dubbing in different languages. Additionally, the cultural diversity in South America allows for the creation of content that resonates with specific local audiences, further driving the demand for OTT video services.
Underlying macroeconomic factors: The growth of the OTT video market in South America is also influenced by underlying macroeconomic factors. The increasing internet penetration and smartphone adoption rates in the region have made OTT video services more accessible to a larger population. Additionally, the rising middle class and increasing disposable income in South America have contributed to the growth of the OTT video market, as consumers are able to afford the subscription fees for these services. In conclusion, the OTT Video market in South America is experiencing significant growth due to changing customer preferences, local special circumstances, and underlying macroeconomic factors. The rise of local content, increasing adoption of subscription-based models, and efforts to cater to linguistic and cultural diversity are driving the growth of the market in the region.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Traditional TV & Home Video and OTT (over-the-top) Services. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective segment. This spending factors in discounts, margins, and taxes.Modeling approach / Segment size:
The segment size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, number of internet users, and internet consumption.Forecasts:
We apply a variety of forecasting techniques, depending on the behavior of the relevant segment. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.
Mon - Fri, 9am - 6pm (EST)
Mon - Fri, 9am - 5pm (SGT)
Mon - Fri, 10:00am - 6:00pm (JST)
Mon - Fri, 9:30am - 5pm (GMT)
Mon - Fri, 9am - 6pm (EST)
