Online Games - South America

South America

Highlights

Revenue in the Online Games market market withSouth_America is projected to reach US$623.90m in 2024.
Revenue in this region is expected to demonstrate an annual growth rate (CAGR 2024-2029) of 5.62%, resulting in a projected market volume of US$819.90m by 2029.
In South America, the number of users in the Online Games market market is expected to amount to 63.2m users by 2029.
User penetration in South America will be 13.9% in 2024 and is expected to increase to 14.9% by 2029.
In a global context, the majority of revenue will be generated China, which is projected to reach US$6.53bn in 2024.
The average revenue per user (ARPU) in the Online Games market market in South America is projected to amount to US$10.86 in 2024.
In South America, the burgeoning online gaming market is increasingly attracting investment, driven by a youthful demographic and rising internet accessibility.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Online Games market in South America is witnessing significant growth and development in recent years. Customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors are all contributing to the expansion of the industry in the region. Customer preferences in South America are playing a crucial role in the growth of the Online Games market. The region has a large and growing population of young people who are highly tech-savvy and enthusiastic about gaming. Online games offer a convenient and accessible form of entertainment for this demographic, allowing them to connect with friends and compete with players from around the world. Additionally, the rise of mobile gaming has further fueled the popularity of online games in South America, as smartphones have become increasingly affordable and widespread. Trends in the market indicate a strong demand for online games in South America. The region has seen a surge in the number of gamers, with more people embracing online gaming as a form of leisure and entertainment. This trend is driven by the increasing availability of high-speed internet connections and the proliferation of gaming platforms and devices. Furthermore, the COVID-19 pandemic has accelerated the growth of the online gaming industry, as people turned to digital forms of entertainment while staying at home. Local special circumstances also contribute to the development of the Online Games market in South America. The region has a vibrant gaming culture, with numerous gaming communities and events that attract both local and international players. This sense of community and engagement fosters a strong demand for online games and drives the growth of the market. Additionally, the relatively low cost of online games compared to other forms of entertainment makes them an attractive option for consumers in South America. Underlying macroeconomic factors are also playing a role in the expansion of the Online Games market in South America. The region has experienced steady economic growth in recent years, which has increased disposable incomes and purchasing power. As a result, more people are able to afford gaming devices and invest in online games. Furthermore, the increasing penetration of internet services in South America has made online gaming more accessible to a wider audience, further driving the growth of the market. In conclusion, the Online Games market in South America is experiencing significant growth and development due to customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors. The region's young and tech-savvy population, the rise of mobile gaming, and the increasing availability of high-speed internet connections are all contributing to the expansion of the industry. Additionally, the vibrant gaming culture, relatively low cost of online games, and economic growth in South America are further driving the growth of the market.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the Video Games market. Digital video games are defined as fee-based video games distributed over the internet. These include online games, download games, mobile games, and gaming networks. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective market. This spending factors in discounts, margins, and taxes.

Modeling approach / market size:

The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.