Box Office - South America

South America

Highlights

In South America, revenue in the Box Office market market is projected to reach US$732.00m in 2024.
Revenue in this region is expected to show an annual growth rate (CAGR 2024-2029) of 5.27%, resulting in a projected market volume of US$946.40m by 2029.
The number of viewers in the Box Office market market in South America is expected to amount to 66.1m users by 2029.
User penetration in South America will be 13.9% in 2024 and is expected to hit 15.5% by 2029.
The average revenue per viewer in South America is expected to amount to US$12.77.
In global comparison, most revenue will be generated the United States (US$10.14bn in 2024).
In Brazil, the box office market is experiencing a resurgence as local films gain popularity, reflecting a growing appetite for homegrown storytelling.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Box Office market in South America has been experiencing significant growth in recent years, driven by changing customer preferences and favorable local special circumstances. Customer preferences in South America have shifted towards a greater demand for entertainment and cultural experiences. Moviegoers in the region are increasingly seeking out high-quality films and unique storytelling, leading to a rise in ticket sales. Additionally, the growing popularity of international film festivals in South America has contributed to the increased interest in cinema and the Box Office market. Trends in the market show that South American audiences are embracing a diverse range of films, including both local and international productions. While Hollywood blockbusters continue to dominate the Box Office, there has been a notable increase in the success of South American films, reflecting the region's rich cultural heritage and storytelling traditions. This trend is further supported by the rise of streaming platforms, which have made it easier for South American filmmakers to reach a wider audience. Local special circumstances also play a role in the development of the Box Office market in South America. Government support for the film industry, through initiatives such as tax incentives and subsidies, has encouraged both local and international filmmakers to choose South America as a filming location. This has not only boosted the local economy but has also generated interest in the region's film industry, leading to increased ticket sales. Underlying macroeconomic factors have also contributed to the growth of the Box Office market in South America. Economic stability and rising disposable incomes have allowed more people to afford movie tickets, leading to increased attendance at cinemas. Additionally, the growth of urbanization in the region has created a larger population base and increased accessibility to cinemas, further driving the demand for films. In conclusion, the Box Office market in South America is developing rapidly due to changing customer preferences, favorable local special circumstances, and underlying macroeconomic factors. The region's audiences are increasingly seeking out diverse and high-quality films, both local and international, leading to increased ticket sales. With continued government support and economic stability, the South American Box Office market is expected to continue its growth trajectory in the coming years.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the Cinema market, which comprises revenues from box office, advertsing and concessions. The market includes both consumer and advertising spending. All monetary figures refer to consumer spending on tickets and concessions. This spending factors in discounts, margins, and taxes.

Modeling approach / market size:

The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.