In-game Advertising - South America

South America

Highlights

In South America, revenue in the In-game Advertising market market is projected to reach US$1.38bn in 2024.
This revenue is expected to show an annual growth rate (CAGR 2024-2029) of 8.57%, leading to a projected market volume of US$2.08bn by 2029.
The average revenue per user (ARPU) in South America is anticipated to amount to US$8.70.
In a global context, the majority of revenue will be generated China, with figures of US$46.61bn expected in 2024.
In South America, the in-game advertising market is increasingly leveraging local cultural narratives to engage younger audiences and enhance brand authenticity.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The In-game Advertising market in South America is experiencing significant growth due to a combination of customer preferences, market trends, local special circumstances, and underlying macroeconomic factors. Customer preferences in South America are driving the growth of the In-game Advertising market. With the increasing popularity of video games in the region, more and more consumers are spending their time playing games. This has created a captive audience for advertisers, who are now looking to reach these consumers through in-game advertising. Additionally, South American consumers are becoming more receptive to advertising within games, as long as it is relevant and non-intrusive. This preference for targeted and seamless advertising experiences has further fueled the growth of the In-game Advertising market in the region. Trends in the market also contribute to the development of the In-game Advertising market in South America. One notable trend is the rise of mobile gaming in the region. With the increasing penetration of smartphones and affordable mobile data plans, more South American consumers are playing games on their mobile devices. This trend has opened up new opportunities for in-game advertising, as advertisers can now reach consumers not only through traditional gaming platforms but also through mobile games. The integration of in-game advertising into mobile games has become a popular strategy for advertisers looking to target the growing mobile gaming audience in South America. Local special circumstances in South America further support the growth of the In-game Advertising market. One such circumstance is the relatively low penetration of traditional advertising channels in certain regions. In some parts of South America, access to television or internet advertising may be limited, making in-game advertising a more effective way for brands to reach their target audience. Additionally, the cultural affinity for gaming in South America creates a favorable environment for in-game advertising. Gaming is deeply ingrained in the culture of many South American countries, and this enthusiasm for gaming translates into a high level of engagement with in-game advertisements. Underlying macroeconomic factors also play a role in the development of the In-game Advertising market in South America. The region has been experiencing steady economic growth, which has led to an increase in disposable income among consumers. This rise in purchasing power has resulted in higher spending on entertainment, including video games. As more consumers in South America have the means to purchase games and engage with in-game content, the demand for in-game advertising has grown accordingly. Overall, the In-game Advertising market in South America is thriving due to customer preferences, market trends, local special circumstances, and underlying macroeconomic factors. With the continued growth of the gaming industry and the increasing acceptance of in-game advertising, the market is expected to continue expanding in the coming years. Advertisers and brands are recognizing the potential of in-game advertising in South America, and are increasingly investing in this growing market.

Data coverage:

The data encompasses B2C revenues. Figures are based on in-app advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers ad spending on advertisements displayed within a mobile application.

Modeling approach / Market size:

The market size is determined through a combined top-down and bottom-up approach. We use market data from independent databases, the number of application downloads from data partners, survey results taken from our primary research (e.g., Consumer Insights), and third-party reports to analyze and estimate global in-app advertising spending. To analyze the markets, we start by researching digital advertising in mobile applications for each advertising format, incidents of in-app and mobile browser usage, as well as the time spent in mobile apps by categories. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, mobile users, and digital consumer spending. Lastly, we benchmark key countries and/or regions (e.g., global, the United States, China) with external sources.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional Notes:

The market is updated twice per year in case market dynamics change. Consumer Insights data is unbiased for representativeness.