Cinema - South America

South America

Highlights

In South America, revenue in the Cinema market is projected to reach US$1.51bn in 2024.
Revenue is expected to exhibit an annual growth rate (CAGR 2024-2029) of 5.08%, leading to a projected market volume of US$1.94bn by 2029.
Additionally, the number of viewers in the Cinema market in South America is anticipated to amount to 66.1m users by 2029.
User penetration will be at 13.9% in 2024 and is expected to increase to 15.5% by 2029.
The average revenue per viewer in this market is expected to reach US$26.43.
In a global context, the majority of revenue will be generated the United States, which is projected to attain US$20.98bn in 2024.
In Brazil, the cinema market is witnessing a resurgence as local filmmakers increasingly blend traditional narratives with contemporary themes, captivating diverse audiences.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Cinema market in South America is experiencing significant growth and development in recent years. Customer preferences in the South American Cinema market are shifting towards more immersive and high-quality experiences. Moviegoers are increasingly seeking out theaters that offer state-of-the-art technology, such as 3D screens and surround sound systems. In addition, there is a growing demand for premium services, such as luxury seating and gourmet food options, which enhance the overall movie-watching experience. These preferences are driven by the desire for a more enjoyable and memorable cinema experience. Trends in the South American Cinema market reflect the increasing popularity of local films. South American countries, such as Brazil and Argentina, have been producing a number of critically acclaimed and commercially successful movies in recent years. This has led to a surge in domestic film production and a growing interest in local cinema among audiences. As a result, there has been an increase in the number of theaters screening local films and a greater emphasis on promoting and supporting the local film industry. Local special circumstances in the South American Cinema market include the influence of cultural and language differences. South America is a diverse region with multiple languages and cultures, and this diversity is reflected in the cinema industry. Different countries have their own unique film industries and cinematic traditions, which shape the preferences and tastes of local audiences. For example, Brazilian cinema is known for its vibrant and colorful productions, while Argentine cinema is often characterized by its realism and social commentary. Underlying macroeconomic factors also play a role in the development of the South American Cinema market. Economic growth and rising disposable incomes have contributed to an increase in consumer spending on entertainment and leisure activities, including going to the movies. In addition, improvements in infrastructure and urbanization have led to the expansion of cinema chains and the opening of new theaters in previously underserved areas. These factors have created a favorable environment for the growth of the Cinema market in South America. In conclusion, the Cinema market in South America is experiencing growth and development due to changing customer preferences, the popularity of local films, local special circumstances, and underlying macroeconomic factors. The market is evolving to meet the demands of moviegoers who are seeking more immersive experiences and premium services. The success of local films is driving the growth of the industry, while cultural and language differences shape the preferences of audiences in different countries. Economic growth and rising disposable incomes have also contributed to the expansion of the Cinema market in South America.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the Cinema market, which comprises revenues from box office, advertsing and concessions. The market includes both consumer and advertising spending. All monetary figures refer to consumer spending on tickets and concessions. This spending factors in discounts, margins, and taxes.

Modeling approach / market size:

The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.