Cinema Concessions - South America

South America

Highlights

In South America, revenue in the Cinema Concessions market market is projected to reach US$713.60m in 2024.
Revenue is expected to exhibit an annual growth rate (CAGR 2024-2029) of 4.69%, leading to a projected market volume of US$897.40m by 2029.
The number of viewers in the Cinema Concessions market market in South America is anticipated to amount to 66.1m users by 2029.
User penetration will be 13.9% in 2024 and is expected to rise to 15.5% by 2029.
The average revenue per viewer in South America is expected to amount to US$12.45.
In a global context, the majority of revenue will be generated the United States, with a figure of US$9.88bn in 2024.
In Brazil, cinema concessions are increasingly diversifying their offerings to include gourmet snacks and local flavors, reflecting evolving consumer preferences and enhancing the overall moviegoing experience.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Cinema Concessions market in South America is experiencing significant growth and development, driven by changing customer preferences and local special circumstances. Customer preferences in South America are shifting towards a more immersive and enjoyable cinema experience. Moviegoers are increasingly seeking out premium concessions such as gourmet popcorn, specialty candies, and craft beverages. This trend is driven by the desire for a more unique and personalized cinema experience, as well as the influence of global cinema trends. Additionally, there is a growing demand for healthier concession options, with consumers looking for organic snacks and drinks. Trends in the market show that cinema operators in South America are responding to these changing preferences by expanding and diversifying their concession offerings. They are partnering with local food and beverage brands to provide unique and high-quality products that cater to the tastes of their customers. Furthermore, cinema chains are investing in modernizing their concession stands and creating a more visually appealing and inviting environment. This includes the use of innovative display techniques and interactive technology to enhance the overall customer experience. Local special circumstances also contribute to the development of the Cinema Concessions market in South America. One such circumstance is the strong cultural tradition of going to the movies. In many South American countries, going to the cinema is a popular social activity and a way to escape from everyday life. This cultural significance of cinema-going creates a favorable environment for the growth of the concessions market. Additionally, the rising middle class in South America is driving increased disposable income and a higher propensity to spend on entertainment, including concessions. Underlying macroeconomic factors also play a role in the development of the Cinema Concessions market in South America. Economic growth and stability in the region have led to an increase in consumer spending power, allowing more people to afford cinema tickets and concessions. Furthermore, the increasing urbanization in South America has resulted in a larger population living in close proximity to cinemas, making it more convenient for people to visit and purchase concessions. Overall, the Cinema Concessions market in South America is developing rapidly due to changing customer preferences, local special circumstances, and underlying macroeconomic factors. Cinema operators are adapting to these trends by offering a wider range of premium and healthier concessions, as well as investing in the visual appeal of their concession stands. With the continued growth of the middle class and the cultural significance of cinema-going in South America, the market is expected to continue expanding in the coming years.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the Cinema market, which comprises revenues from box office, advertsing and concessions. The market includes both consumer and advertising spending. All monetary figures refer to consumer spending on tickets and concessions. This spending factors in discounts, margins, and taxes.

Modeling approach / market size:

The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.