Mobile Games - Northern Africa

Northern Africa

Highlights

In Northern Africa, revenue in the Mobile Games market market is projected to reach US$1.08bn in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 7.02%, resulting in a projected market volume of US$1.51bn by 2029.
In this region, the number of users in the Mobile Games market market is expected to amount to 69.2m users by 2029.
User penetration is anticipated to be 20.9% in 2024 and is expected to increase to 24.6% by 2029.
In global comparison, the majority of revenue will be generated United States, which is projected to reach US$34.30bn in 2024.
The average revenue per user (ARPU) in the Mobile Games market market in Northern Africa is projected to amount to US$19.73 in 2024.
In Northern Africa, mobile games are increasingly popular among younger demographics, reflecting a growing trend towards digital entertainment and cultural engagement.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Mobile Games market in Northern Africa is experiencing significant growth and development in recent years. Customer preferences in the region show a strong inclination towards mobile gaming. With the increasing availability and affordability of smartphones, more and more people in Northern Africa are gaining access to mobile games. The convenience of playing games on mobile devices, coupled with the wide variety of game options, has made mobile gaming a popular form of entertainment for people of all ages in the region. Additionally, the social aspect of mobile gaming, such as multiplayer options and online communities, further enhances the appeal of these games. Trends in the market indicate a growing demand for localized mobile games in Northern Africa. Game developers are increasingly focusing on creating content that is culturally relevant and resonates with the local population. This includes incorporating elements of local history, language, and traditions into the games. By doing so, developers are able to establish a deeper connection with the target audience and provide a more immersive gaming experience. Local special circumstances also contribute to the development of the Mobile Games market in Northern Africa. The region has a large youth population, who are avid consumers of mobile games. This demographic factor, combined with the increasing availability of internet access and the rise of social media, has created a fertile ground for the growth of the mobile gaming industry. Additionally, the relatively low cost of developing mobile games compared to traditional console or PC games makes it a more accessible option for local game developers. Underlying macroeconomic factors also play a role in the development of the Mobile Games market in Northern Africa. The region has been experiencing steady economic growth, which has led to an increase in disposable income for many individuals. This, in turn, has contributed to the rising demand for mobile games as people have more discretionary income to spend on entertainment. Furthermore, the increasing penetration of smartphones and mobile internet in the region has created a larger potential market for mobile games. In conclusion, the Mobile Games market in Northern Africa is witnessing significant growth and development due to customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors. The region's strong inclination towards mobile gaming, the demand for localized content, the large youth population, and the increasing disposable income are all contributing to the thriving mobile gaming industry in Northern Africa.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the Video Games market. Digital video games are defined as fee-based video games distributed over the internet. These include online games, download games, mobile games, and gaming networks. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective market. This spending factors in discounts, margins, and taxes.

Modeling approach / market size:

The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.