TV & Video - Northern Africa | Statista Market Forecast

In Northern Africa, revenue in the TV & Video market market is projected to reach US$2.24bn in 2024.
Revenue is expected to demonstrate an annual growth rate (CAGR 2024-2029) of 5.24%, resulting in a projected market volume of US$2.89bn by 2029.
The largest market within this market is OTT Video, which is anticipated to have a market volume of US$1.20bn in 2024.
In a global context, the majority of revenue will be generated the United States, with figures reaching US$280.30bn in 2024.
Within the TV & Video market market in Northern Africa, the number of users is expected to amount to 215.6m users by 2029.
User penetration in the TV & Video market market is projected to be at 74.7% in 2024.
Furthermore, the average revenue per user (ARPU) in Northern Africa is anticipated to amount to US$11.49 in 2024.
In Northern Africa, the TV and video market is increasingly embracing streaming platforms, reflecting a shift in consumer preferences towards on-demand content consumption.

Definition:

The TV & Video market encompasses the diverse landscape of audiovisual content delivery, including traditional broadcast television, streaming services, and digital platforms. This market offers a vast array of content, from TV shows and movies to live sports events and news broadcasts, catering to a wide range of viewer interests. As technology evolves, so too does the way we consume video content, with traditional linear TV being complemented by on-demand and over-the-top (OTT) streaming options. This evolution reflects changing consumer preferences and the increasing accessibility of internet-connected devices, providing viewers with greater flexibility and choice in how they access and enjoy their favorite programs.

Structure:

The TV & Video market encompasses both Traditional TV & Home Video and OTT Video. Traditional TV & Home Video involves scheduled programming and physical media distribution like DVDs. OTT Video delivers content over the internet, offering on-demand access to a wide range of options.

Additional Information:

The market comprises revenues, ad spendings, viewers, average revenue per user, and penetration rates. Revenues are generated through purchases and subscription payments. Key players in the market are companies, such as The Walt Disney Company, Netflix, or Amazon.

Pay-TV subscriptions such as DirectTV, AT&T TV, and Sky
Over-the-top services such as Netflix, Hulu, iTunes, and Pluto.tv
Physical home video such as DVD & Blu-ray
Traditional TV advertising such as commercial breaks
Public TV licence fees such as BBC TV License in the UK and the Rundfunkbeitrag in Germany

Movie theater ticket sales such as from AMC Theatres
Public license fees collected in the form of a tax such as income tax in the Nordic countries

The TV & Video market in Northern Africa is experiencing significant growth and development, driven by various factors such as changing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors. Customer preferences in the TV & Video market in Northern Africa are shifting towards on-demand and streaming services. Consumers are increasingly seeking convenience and flexibility in their viewing experience, opting for platforms that offer a wide range of content and the ability to watch anytime, anywhere. This trend is fueled by the growing availability of high-speed internet and the proliferation of smartphones and smart TVs in the region. As a result, traditional broadcast television is facing stiff competition from online streaming platforms. Trends in the market show a rise in local content production and consumption. Northern African countries have a rich cultural heritage and diverse storytelling traditions, which are now being showcased through television and video content. This has led to an increase in the production and consumption of locally produced TV shows, movies, and documentaries. Furthermore, there is a growing demand for content that reflects the local culture and addresses social issues relevant to the region. Local special circumstances play a significant role in shaping the TV & Video market in Northern Africa. The region has a large youth population, and their preferences and viewing habits are driving the demand for specific types of content. Additionally, the political and social landscape of each country in Northern Africa influences the availability and accessibility of certain types of content. Regulatory frameworks and censorship policies also impact the market, with some countries having stricter regulations on media content than others. Underlying macroeconomic factors contribute to the development of the TV & Video market in Northern Africa. Economic growth and increasing disposable incomes in the region have led to a rise in consumer spending on entertainment and media. This has created opportunities for both local and international players in the market to invest in content production, distribution, and infrastructure. Furthermore, the expansion of telecommunications networks and the adoption of digital technologies have facilitated the growth of the TV & Video market, enabling more people to access and consume content. In conclusion, the TV & Video market in Northern Africa is evolving rapidly, driven by changing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors. The shift towards on-demand and streaming services, the rise of local content production and consumption, and the influence of local special circumstances are shaping the market. Additionally, the region's economic growth and increasing disposable incomes are driving the demand for TV and video content. As the market continues to develop, it is crucial for industry players to adapt to these trends and cater to the evolving needs and preferences of consumers in Northern Africa.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Traditional TV & Home Video and OTT (over-the-top) Services. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective segment. This spending factors in discounts, margins, and taxes.

Modeling approach / Segment size:

The segment size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, number of internet users, and internet consumption.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant segment. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Advertising & Media market, in a PDF format.

Online video streaming has visibly transformed the global media landscape and impacted viewing behavior around the world. Driven by rapid leaps in internet adoption, widespread availability of mobile devices, and the ever-increasing popularity of online video content, the global video streaming market has experienced unprecedented growth in the last decade. In 2023, the over-the-top (OTT) video revenue reached an estimated 288 billion U.S. dollars, with the United States accounting for the largest share of revenue worldwide. Considering that the list of international streaming services and the catalog of online video content continue to expand at a rapid pace, the number of OTT users worldwide is expected to reach new heights in the future.