Market Insights Advertising & Media Media

TV & Video - Northern Africa

Northern Africa

In Northern Africa, the revenue in the TV & Video market market is forecasted to reach US$2.24bn by 2024.
The expected annual growth rate (CAGR 2024-2029) is 5.08%, leading to a projected market volume of US$2.87bn by 2029.
The largest market is OTT Video, with a market volume of US$1.19bn in 2024.
When compared globally, the in the United States is anticipated to generate the most revenue (US$279.50bn in 2024).
By 2029, the number of users in the Northern African TV & Video market market is expected to reach 211.0m users.
The user penetration rate in the market is projected to be at 73.0% in 2024.
The average revenue per user (ARPU) is forecasted to be US$11.74 in 2024.
In Northern Africa, Egypt's TV & Video market is witnessing a surge in digital streaming platforms, challenging traditional broadcasting services.

Key regions: China, South Korea, Asia, France, United Kingdom

Market

Region

Region comparison

Currency

Analyst Opinion

The TV & Video market in Northern Africa is experiencing significant growth and development, driven by various factors such as changing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors. Customer preferences in the TV & Video market in Northern Africa are shifting towards on-demand and streaming services.

Consumers are increasingly seeking convenience and flexibility in their viewing experience, opting for platforms that offer a wide range of content and the ability to watch anytime, anywhere. This trend is fueled by the growing availability of high-speed internet and the proliferation of smartphones and smart TVs in the region. As a result, traditional broadcast television is facing stiff competition from online streaming platforms.

Trends in the market show a rise in local content production and consumption. Northern African countries have a rich cultural heritage and diverse storytelling traditions, which are now being showcased through television and video content. This has led to an increase in the production and consumption of locally produced TV shows, movies, and documentaries.

Furthermore, there is a growing demand for content that reflects the local culture and addresses social issues relevant to the region. Local special circumstances play a significant role in shaping the TV & Video market in Northern Africa. The region has a large youth population, and their preferences and viewing habits are driving the demand for specific types of content.

Additionally, the political and social landscape of each country in Northern Africa influences the availability and accessibility of certain types of content. Regulatory frameworks and censorship policies also impact the market, with some countries having stricter regulations on media content than others. Underlying macroeconomic factors contribute to the development of the TV & Video market in Northern Africa.

Economic growth and increasing disposable incomes in the region have led to a rise in consumer spending on entertainment and media. This has created opportunities for both local and international players in the market to invest in content production, distribution, and infrastructure. Furthermore, the expansion of telecommunications networks and the adoption of digital technologies have facilitated the growth of the TV & Video market, enabling more people to access and consume content.

In conclusion, the TV & Video market in Northern Africa is evolving rapidly, driven by changing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors. The shift towards on-demand and streaming services, the rise of local content production and consumption, and the influence of local special circumstances are shaping the market. Additionally, the region's economic growth and increasing disposable incomes are driving the demand for TV and video content.

As the market continues to develop, it is crucial for industry players to adapt to these trends and cater to the evolving needs and preferences of consumers in Northern Africa.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on Traditional TV & Home Video and OTT (over-the-top) Services. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective segment. This spending factors in discounts, margins, and taxes.

Modeling approach / Segment size:

The segment size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, number of internet users, and internet consumption.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant segment. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.