Key regions: United Kingdom, Germany, Asia, South Korea, Japan
The OTT Video market in Northern Africa has been experiencing significant growth in recent years, driven by changing customer preferences, emerging trends, and local special circumstances. Customer preferences in Northern Africa have shifted towards consuming video content online, with a growing demand for on-demand and streaming services.
This can be attributed to the increasing availability of high-speed internet connections, affordable smartphones, and the convenience of accessing content anytime, anywhere. As a result, consumers are increasingly opting for OTT Video platforms that offer a wide range of content, including movies, TV shows, and original programming. Trends in the market indicate a growing competition among OTT Video providers in Northern Africa.
International players such as Netflix and Amazon Prime Video have entered the market, offering a diverse selection of content to attract subscribers. At the same time, local players have also emerged, catering to the specific preferences and cultural nuances of the region. These local providers often offer content in Arabic and focus on regional programming, which resonates well with the local audience.
Local special circumstances in Northern Africa have also contributed to the development of the OTT Video market. The region has a large youth population, who are early adopters of new technologies and avid consumers of digital content. Additionally, the prevalence of piracy in the region has led to a growing demand for legal and affordable alternatives, making OTT Video platforms an attractive option for consumers.
Underlying macroeconomic factors have also played a role in the growth of the OTT Video market in Northern Africa. The region has witnessed economic growth and increased disposable income, allowing more consumers to afford subscription-based video streaming services. Furthermore, governments in the region have been investing in infrastructure development, including the expansion of broadband networks, which has improved internet connectivity and made online video streaming more accessible.
In conclusion, the OTT Video market in Northern Africa is developing rapidly due to changing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors. As more consumers in the region embrace online video streaming, the market is expected to continue its growth trajectory in the coming years.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Traditional TV & Home Video and OTT (over-the-top) Services. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective segment. This spending factors in discounts, margins, and taxes.Modeling approach / Segment size:
The segment size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, number of internet users, and internet consumption.Forecasts:
We apply a variety of forecasting techniques, depending on the behavior of the relevant segment. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.
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