Traditional TV & Home Video - Northern Africa

In Northern Africa, revenue in the Traditional TV & Home Video market market is projected to reach US$1.04bn in 2024.
Revenue in this region is expected to exhibit an annual growth rate (CAGR 2024-2029) of 1.24%, leading to a projected market volume of US$1.11bn by 2029.
The average revenue per user (ARPU) in Northern Africa is anticipated to amount to US$6.22.
In the context of global comparisons, the majority of revenue will be generated the United States, with figures reaching US$146.60bn in 2024.
The number of TV viewers in Northern Africa is expected to reach 180.7m users by 2029.
User penetration in the Traditional TV & Home Video market market in this region is anticipated to be at 64.2% in 2024.
The average revenue per TV user (ARPU) in the Traditional TV & Home Video market market in Northern Africa is projected to amount to US$6.22 in 2024.
In Northern Africa, the traditional TV and home video market is experiencing a gradual decline as streaming platforms increasingly capture viewer attention and preferences.

Definition:

The Traditional TV and Home Video market involves the distribution and consumption of audiovisual content through conventional broadcast television channels and physical media formats like DVDs and Blu-ray discs. It encompasses the production, broadcasting, and viewing of television programs, movies, and other video content within households. Additionally, the market includes advertising placements within television programming and the collection of public TV Licence fees to support public service broadcasting networks, contributing to the diverse landscape of content delivery and revenue generation within the industry.

Structure:

The traditional TV and home video market comprises several key components, including pay TV services, physical home video sales, traditional TV advertising, and public TV Licence fees. Pay TV services involve subscription-based access to premium television channels and content, often delivered through cable, satellite, or internet-based platforms. Physical home video sales encompass the distribution of movies and TV shows on DVDs, Blu-ray discs, and other physical media formats for consumer purchase or rental. Traditional TV advertising involves the placement of commercials within broadcast television programs, generating revenue for broadcasters and advertisers alike. Public TV Licence fees refer to the mandatory charges imposed on households to fund public service broadcasting networks and channels. Together, these elements form the backbone of the traditional TV and home video market, catering to diverse viewer preferences and consumption habits.

Additional Information:

The market comprises revenues, ad spendings, viewers, average revenue per user, and penetration rates. Revenues are generated through purchases. Key players in the market are companies, such as NBCUniversal, CBS Corporation, and The Walt Disney Company.

Pay-TV subscriptions such as DirectTV, AT&T TV, and Sky
Physical home video such as DVD & Blu-ray sales
Traditional TV advertising such as commercial breaks
Public TV license fees such as BBC License in the UK and the Rundfunkbeitrag in Germany

OTT (Over-the-top content) services such as Netflix, Hulu, iTunes, and Pluto.tv
Public license fees collected in the form of a tax such as income tax in the Nordic countries
DVD & Blu-ray rental

The Traditional TV & Home Video market in Northern Africa has been experiencing significant growth in recent years. Customer preferences in the region have shifted towards digital platforms and streaming services, leading to a decline in traditional TV and home video consumption. This can be attributed to the increasing availability of high-speed internet and the growing popularity of smartphones and other connected devices. Consumers in Northern Africa are now able to access a wide range of content online, including movies, TV shows, and live sports events, at their convenience. One of the key trends in the market is the rise of local content production. Northern African countries have seen a surge in the production of original TV shows and movies, catering to the preferences and interests of the local audience. This has not only increased the availability of content, but also provided opportunities for local talent and industry professionals. Another trend in the market is the adoption of video-on-demand services. Streaming platforms such as Netflix, Amazon Prime Video, and local providers have gained popularity among consumers in Northern Africa. These platforms offer a vast library of movies, TV shows, and documentaries, allowing users to watch their favorite content anytime and anywhere. The convenience and flexibility offered by these services have contributed to their rapid growth in the region. Local special circumstances also play a role in the development of the Traditional TV & Home Video market in Northern Africa. The region has a diverse cultural and linguistic landscape, with each country having its own unique preferences and tastes. This has led to the emergence of local production houses and broadcasters that cater to the specific needs of the local audience. Additionally, the availability of affordable smartphones and internet data plans has made it easier for consumers to access digital content. Underlying macroeconomic factors have also contributed to the growth of the market. Northern Africa has witnessed steady economic growth in recent years, leading to an increase in disposable income. This has allowed consumers to spend more on entertainment and leisure activities, including TV and home video consumption. Furthermore, the region has a young and tech-savvy population, which has embraced digital technologies and platforms. In conclusion, the Traditional TV & Home Video market in Northern Africa is undergoing a transformation due to changing customer preferences, technological advancements, and favorable macroeconomic factors. The shift towards digital platforms and streaming services, the rise of local content production, and the adoption of video-on-demand services are some of the key trends in the market. Local special circumstances, such as diverse cultural preferences and the availability of affordable smartphones, also play a role in shaping the market. Overall, the market is expected to continue growing as consumers in Northern Africa increasingly embrace digital entertainment options.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Traditional TV & Home Video and OTT (over-the-top) Services. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective segment. This spending factors in discounts, margins, and taxes.

Modeling approach / Segment size:

The segment size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, number of internet users, and internet consumption.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant segment. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Advertising & Media market, in a PDF format.