Cinema - Northern Africa

Northern Africa

Highlights

In Northern Africa, revenue in the Cinema market is projected to reach US$172.70m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 2.43%, resulting in a projected market volume of US$194.70m by 2029.
In this region's Cinema market, the number of viewers is expected to amount to 14.0m users by 2029.
User penetration will be 4.7% in 2024 and is anticipated to reach 5.0% by 2029.
The average revenue per viewer in Northern Africa is expected to amount to US$14.07.
In global comparison, the most revenue will be generated the United States, with a figure of US$20.98bn in 2024.
In Northern Africa, the cinema market is increasingly embracing digital platforms, reflecting a shift towards modern storytelling and diverse content.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Cinema market in Northern Africa is experiencing significant growth and development, driven by changing customer preferences, emerging trends, and local special circumstances. Customer preferences in the Cinema market in Northern Africa are evolving as consumers seek out unique and immersive experiences. There is a growing demand for high-quality cinemas that offer comfortable seating, state-of-the-art audio and visual technology, and a wide range of food and beverage options. Customers are also increasingly interested in alternative cinema formats, such as 3D, IMAX, and luxury cinemas, which provide a more premium and exclusive movie-watching experience. Additionally, there is a strong preference for local and regional films that reflect the cultural diversity of Northern Africa, as well as international blockbusters. Trends in the Cinema market in Northern Africa are shaping the industry and driving its growth. One notable trend is the expansion of cinema chains and the opening of new cinema complexes in major cities across the region. This is due to the increasing demand for cinemas and the growing middle class, which has more disposable income for entertainment activities. Another trend is the integration of technology into the cinema experience, with the introduction of online ticket booking systems, mobile apps, and digital screens. These technological advancements enhance convenience and accessibility for customers, making it easier for them to enjoy a movie at their preferred time and location. Local special circumstances in Northern Africa also contribute to the development of the Cinema market. The region has a rich cultural heritage and a strong tradition of storytelling through film. This has led to the emergence of a vibrant local film industry, which produces a wide range of movies in different genres and languages. The popularity of these local films has further fueled the demand for cinemas and created opportunities for local filmmakers and actors. Additionally, Northern Africa is known for its diverse landscapes and historical landmarks, which attract international film productions and contribute to the growth of the cinema industry. Underlying macroeconomic factors are also driving the development of the Cinema market in Northern Africa. The region has experienced steady economic growth in recent years, resulting in an increase in disposable income and consumer spending. This has allowed more people to afford cinema tickets and contribute to the growth of the market. Furthermore, governments in Northern Africa are recognizing the economic potential of the cinema industry and are implementing policies and incentives to attract investment and promote local film production. These efforts are expected to further boost the growth of the Cinema market in the region. In conclusion, the Cinema market in Northern Africa is developing rapidly due to changing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors. The demand for high-quality cinemas, alternative cinema formats, and local and international films is driving the growth of the market. The expansion of cinema chains, the integration of technology, and the support of governments are also contributing to the development of the industry. As the region continues to experience economic growth and cultural diversity, the Cinema market in Northern Africa is expected to thrive in the coming years.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the Cinema market, which comprises revenues from box office, advertsing and concessions. The market includes both consumer and advertising spending. All monetary figures refer to consumer spending on tickets and concessions. This spending factors in discounts, margins, and taxes.

Modeling approach / market size:

The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.