Cinema Concessions - Northern Africa

Northern Africa

Highlights

In Northern Africa, revenue in the Cinema Concessions market market is projected to reach US$81.38m in 2024.
Revenue is expected to demonstrate an annual growth rate (CAGR 2024-2029) of 2.05%, resulting in a projected market volume of US$90.08m by 2029.
Within the Cinema Concessions market market in Northern Africa, the number of viewers is anticipated to amount to 14.0m users by 2029.
User penetration is estimated to be 4.7% in 2024, with expectations to increase to 5.0% by 2029.
The average revenue per viewer in this market is expected to reach US$6.63.
In a global context, the highest revenue will be generated the United States, where it is projected to be US$9.88bn in 2024.
In Northern Africa, cinema concessions are increasingly incorporating local flavors and cultural themes to enhance the audience experience and drive engagement.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Cinema Concessions market in Northern Africa has been experiencing steady growth in recent years, driven by changing customer preferences, emerging trends in the market, local special circumstances, and underlying macroeconomic factors. Customer preferences in the Cinema Concessions market in Northern Africa have shifted towards a more immersive and memorable cinema experience. Moviegoers are increasingly looking for unique and personalized concessions options that go beyond traditional popcorn and soda. They are seeking a wider variety of food and beverage options, including gourmet snacks, specialty drinks, and healthier choices. Additionally, customers are also interested in experiential offerings such as VIP lounges, luxury seating, and in-seat dining services. These preferences reflect a growing demand for a premium cinema experience that enhances the overall movie-watching experience. Trends in the market show that cinema operators in Northern Africa are responding to these changing customer preferences by diversifying their concessions offerings. They are partnering with local food and beverage vendors to provide a wider range of options, including regional specialties and popular international brands. Furthermore, cinema chains are investing in technology to streamline the ordering and delivery process, making it more convenient for customers to purchase concessions. This includes implementing mobile ordering apps and self-service kiosks, which allow customers to customize their orders and avoid long queues. These trends indicate a shift towards a more customer-centric approach in the Cinema Concessions market in Northern Africa. Local special circumstances also play a role in the development of the Cinema Concessions market in Northern Africa. The region has a rich culinary heritage, with diverse flavors and ingredients that can be incorporated into concessions offerings. Local cinema operators are capitalizing on this by partnering with local food vendors and chefs to create unique and culturally relevant concessions options. This not only appeals to the local population but also attracts tourists and expatriates who are looking for an authentic cinema experience. Underlying macroeconomic factors also contribute to the growth of the Cinema Concessions market in Northern Africa. The region has seen an increase in disposable income and a growing middle class, which has led to higher spending on entertainment and leisure activities. As a result, cinema attendance has been on the rise, creating a larger customer base for concessions sales. Additionally, the tourism industry in Northern Africa has been growing, attracting visitors from around the world. This presents an opportunity for cinema operators to cater to the diverse tastes and preferences of international tourists, further driving the growth of the Cinema Concessions market. In conclusion, the Cinema Concessions market in Northern Africa is developing in response to changing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors. Cinema operators are diversifying their concessions offerings, incorporating local flavors and partnering with food vendors. The region's growing middle class and tourism industry also contribute to the market's growth. These factors combined indicate a positive outlook for the Cinema Concessions market in Northern Africa.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the Cinema market, which comprises revenues from box office, advertsing and concessions. The market includes both consumer and advertising spending. All monetary figures refer to consumer spending on tickets and concessions. This spending factors in discounts, margins, and taxes.

Modeling approach / market size:

The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.