In-game Advertising - Northern Africa

Northern Africa

Highlights

In Northern Africa, revenue in the In-game Advertising market market is projected to reach US$100.40m in 2024.
Revenue in this region is expected to demonstrate an annual growth rate (CAGR 2024-2029) of 8.22%, leading to a projected market volume of US$149.10m by 2029.
The average revenue per user (ARPU) in Northern Africa is anticipated to amount to US$1.41.
In a global context, the majority of revenue will be generated China, with an estimated figure of US$46.61bn in 2024.
In Northern Africa, the rising popularity of mobile gaming is driving innovative in-game advertising strategies, enhancing brand engagement among tech-savvy youth.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The In-game Advertising market in Northern Africa is experiencing significant growth due to several key factors.

Customer preferences: One of the main reasons for the development of the In-game Advertising market in Northern Africa is the increasing popularity of mobile gaming among consumers. Mobile gaming has become a favorite pastime for many people in the region, with a large percentage of the population owning smartphones. This has created a vast potential audience for advertisers to target through in-game advertising.

Trends in the market: A key trend in the In-game Advertising market in Northern Africa is the rise of programmatic advertising. Programmatic advertising allows for automated buying and selling of ad space, making it easier for advertisers to reach their target audience effectively. This trend has been driven by advancements in technology and the availability of data on consumer behavior, allowing advertisers to deliver more personalized and relevant ads to gamers. Another trend in the market is the integration of native advertising within games. Native advertising seamlessly blends into the gaming experience, making it less intrusive and more engaging for players. This type of advertising is often integrated into the game's storyline or environment, creating a more immersive and interactive experience for gamers.

Local special circumstances: One of the unique aspects of the In-game Advertising market in Northern Africa is the cultural diversity of the region. Northern Africa is home to a rich and diverse range of cultures, languages, and traditions. Advertisers need to take into account these cultural nuances when developing in-game advertising campaigns to ensure they resonate with the local audience. Additionally, the region has a young population with a growing disposable income. This demographic is highly receptive to digital advertising and is more likely to engage with in-game ads. Advertisers can leverage this demographic by creating targeted and compelling in-game advertising campaigns that appeal to their interests and preferences.

Underlying macroeconomic factors: The In-game Advertising market in Northern Africa is also influenced by macroeconomic factors such as the growth of the digital advertising industry and the increasing penetration of smartphones and internet connectivity in the region. As more people gain access to smartphones and the internet, the potential audience for in-game advertising expands, creating new opportunities for advertisers. Furthermore, the region's economic growth and stability have also contributed to the development of the In-game Advertising market. A stable economy encourages businesses to invest in advertising and marketing initiatives, including in-game advertising, to reach their target audience effectively. In conclusion, the In-game Advertising market in Northern Africa is experiencing growth due to the increasing popularity of mobile gaming, the rise of programmatic advertising, the integration of native advertising within games, the cultural diversity of the region, the young population with a growing disposable income, the growth of the digital advertising industry, and the increasing penetration of smartphones and internet connectivity. These factors create a favorable environment for advertisers to leverage in-game advertising to reach and engage with their target audience effectively.

Data coverage:

The data encompasses B2C revenues. Figures are based on in-app advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers ad spending on advertisements displayed within a mobile application.

Modeling approach / Market size:

The market size is determined through a combined top-down and bottom-up approach. We use market data from independent databases, the number of application downloads from data partners, survey results taken from our primary research (e.g., Consumer Insights), and third-party reports to analyze and estimate global in-app advertising spending. To analyze the markets, we start by researching digital advertising in mobile applications for each advertising format, incidents of in-app and mobile browser usage, as well as the time spent in mobile apps by categories. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, mobile users, and digital consumer spending. Lastly, we benchmark key countries and/or regions (e.g., global, the United States, China) with external sources.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional Notes:

The market is updated twice per year in case market dynamics change. Consumer Insights data is unbiased for representativeness.