Cinema Advertising - Northern Africa

Northern Africa

Highlights

In Northern Africa, ad spending in the Cinema Advertising market market is projected to reach US$7.84m in 2024.
Ad spending is expected to show an annual growth rate (CAGR 2024-2029) of 4.27%, resulting in a projected market volume of US$9.66m by 2029.
Although most revenue will be generated the United States, the Cinema Advertising market market in Northern Africa is still noteworthy.
In this market, the number of viewers is expected to amount to 14.0m users by 2029.
The average ad spending per viewer in the Cinema Advertising market market is projected to amount to US$0.64 in 2024.
In Egypt, cinema advertising is witnessing a resurgence as filmmakers increasingly leverage theatrical releases to enhance brand visibility and engage local audiences.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Cinema Advertising market in Northern Africa is experiencing significant growth and development. Customer preferences, local special circumstances, and underlying macroeconomic factors all contribute to the positive trends in this market. Customer preferences play a crucial role in driving the growth of the Cinema Advertising market in Northern Africa. Audiences in this region are increasingly attracted to the immersive and engaging experience of watching movies in cinemas. The large screens, high-quality sound systems, and comfortable seating create an ideal environment for advertisers to capture the attention of viewers. Additionally, cinema-goers in Northern Africa tend to be more receptive to advertising messages compared to other forms of media, such as television or online platforms. This preference for cinema advertising has led to increased investment from advertisers, further fueling the growth of the market. Trends in the market indicate a strong demand for cinema advertising in Northern Africa. Advertisers are recognizing the potential of reaching a captive audience in cinemas, where viewers are less likely to skip or ignore advertisements compared to other platforms. This trend is driving increased spending on cinema advertising campaigns, leading to a wider range of advertising options and more creative and engaging content. Furthermore, the integration of technology into the cinema experience, such as interactive advertisements and virtual reality, is attracting both advertisers and viewers, further driving the growth of the market. Local special circumstances also contribute to the development of the Cinema Advertising market in Northern Africa. The region has a vibrant film industry, with a growing number of local productions gaining international recognition. This creates opportunities for advertisers to align their brands with popular films and leverage the local talent and storytelling to connect with the audience. Additionally, the cultural significance of cinema in Northern Africa makes it a powerful medium for advertising, as it allows brands to tap into the emotional and communal aspects of the cinema experience. Underlying macroeconomic factors are also driving the growth of the Cinema Advertising market in Northern Africa. The region is experiencing economic growth and increasing consumer spending power, which translates into higher cinema attendance and advertising budgets. Additionally, the expanding middle class in Northern Africa is driving demand for entertainment and leisure activities, including cinema. This growing consumer base provides a favorable market for advertisers to reach a larger audience and generate higher returns on their investments. In conclusion, the Cinema Advertising market in Northern Africa is developing rapidly due to customer preferences, local special circumstances, and underlying macroeconomic factors. The immersive cinema experience, increasing demand for entertainment, and growing consumer spending power all contribute to the positive trends in this market. Advertisers are recognizing the potential of cinema advertising to engage with audiences in a unique and impactful way, leading to increased investment and a wider range of advertising options. With the continued growth of the cinema industry in Northern Africa, the Cinema Advertising market is expected to thrive in the coming years.

Data coverage:

The data encompasses B2B enterprises. Figures are based on the Cinema Advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers advertising both on and off screen in cinemas, including ads shown before a movie and those displayed inside a cinema.

Modeling approach / market size:

Market size is determined by a combined top-down and bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party reports, and survey results from our primary research (e.g., Consumer Insights) to analyze the markets.as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, reported performance indicators of key market players as well as performance factors (e.g., user penetration and usage) to analyze the markets.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.