eBooks - South America

South America

Highlights

In South America, revenue in the eBooks market is projected to reach US$76.31m in 2024.
This revenue is expected to demonstrate an annual growth rate (CAGR 2024-2029) of 1.24%, leading to a projected market volume of US$81.17m by 2029.
Within the eBooks market in South America, the number of readers is anticipated to reach 53.4m users by 2029.
User penetration in this region will be 11.6% in 2024 and is forecasted to increase to 12.5% by 2029.
The average revenue per user (ARPU) in South America is expected to amount to US$1.59.
In a global context, the majority of revenue will be generated the United States, which is projected to achieve US$5.34bn in 2024.
In South America, the eBook market is witnessing a surge in popularity as consumers increasingly seek digital content for accessible and convenient reading experiences.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The eBooks market in South America has been experiencing significant growth in recent years, driven by changing customer preferences and local special circumstances.

Customer preferences: One of the main reasons for the growth of the eBooks market in South America is the increasing popularity of digital reading among customers. With the advancement of technology and the widespread use of smartphones and tablets, more and more people are opting for the convenience of eBooks over traditional printed books. eBooks offer the advantage of instant access to a wide range of titles, with the ability to carry an entire library in one device. Additionally, many eBooks are available at a lower cost compared to their printed counterparts, making them an attractive option for budget-conscious readers.

Trends in the market: In South America, there is a growing trend of local authors and publishers embracing the eBook format. This has led to an increase in the availability of eBooks in local languages, catering to the specific preferences of the South American market. Furthermore, there has been a rise in the popularity of self-publishing among South American authors, facilitated by the ease of publishing eBooks. This has resulted in a diverse range of eBook titles, covering a variety of genres and topics, which has further contributed to the growth of the market.

Local special circumstances: South America has a large population with limited access to physical bookstores, especially in more remote areas. This has created a demand for eBooks as a convenient alternative to traditional books. Additionally, the region has seen improvements in internet connectivity and the availability of affordable smartphones, which have made eBooks more accessible to a wider audience. The convenience of being able to download eBooks instantly and read them on the go has resonated with South American readers, driving the growth of the market.

Underlying macroeconomic factors: The economic growth and rising disposable incomes in South America have also played a role in the development of the eBooks market. As more people have the means to purchase digital devices and internet access, the demand for eBooks has increased. Furthermore, the COVID-19 pandemic has accelerated the adoption of digital reading in South America, as lockdowns and social distancing measures have limited physical access to bookstores. This has further fueled the growth of the eBooks market, as more people turn to digital reading for entertainment and education. In conclusion, the eBooks market in South America is experiencing significant growth due to changing customer preferences, local special circumstances, and underlying macroeconomic factors. The convenience, affordability, and accessibility of eBooks, coupled with the rise of local authors and publishers, have contributed to the expansion of the market. As technology continues to advance and internet connectivity improves, the eBooks market in South America is expected to continue its upward trajectory.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the Books market, which covers paid publications in printed form and in the form of digital replicas (eBooks). Revenues from the consumer (of general interest), academic (for educational purposes), and professional (on specialized topics) markets are included here. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective market. This spending factors in discounts, margins, and taxes.

Modeling approach / market size:

The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.