Key regions: Asia, United Kingdom, China, Germany, Japan
The Traditional TV & Home Video market in Australia & Oceania has been experiencing significant developments and trends in recent years.
Customer preferences: Customers in Australia & Oceania have shown a strong preference for streaming services and on-demand content. This shift in preference can be attributed to several factors. Firstly, the convenience and accessibility of streaming platforms have made it easier for consumers to watch their favorite TV shows and movies at any time and from any location. Additionally, the wide variety of content available on these platforms, including exclusive shows and movies, has attracted a large customer base. Furthermore, the ability to personalize viewing experiences by choosing specific genres or creating personalized playlists has also contributed to the growing popularity of streaming services.
Trends in the market: One prominent trend in the Traditional TV & Home Video market in Australia & Oceania is the decline in traditional cable and satellite TV subscriptions. This can be attributed to the rise of streaming services, which offer a more flexible and cost-effective alternative. As a result, many consumers have opted to cut the cord and rely solely on streaming platforms for their entertainment needs. Another trend in the market is the increasing production and consumption of local content. Australian and Oceanian audiences have shown a growing interest in locally produced TV shows and movies, which has led to a surge in investment and production in the region. This trend is driven by a desire for authentic storytelling and representation, as well as a sense of national pride.
Local special circumstances: Australia & Oceania is a geographically diverse region with a wide range of cultures and languages. This diversity has influenced the Traditional TV & Home Video market, with a growing demand for content that reflects the unique identities and experiences of different communities within the region. As a result, there has been an increase in the production and distribution of content in local languages and with culturally diverse themes.
Underlying macroeconomic factors: The growth of the Traditional TV & Home Video market in Australia & Oceania can be attributed to several underlying macroeconomic factors. Firstly, the increasing availability and affordability of high-speed internet connections have facilitated the widespread adoption of streaming services. Additionally, the region's strong economic growth and rising disposable incomes have allowed consumers to allocate more funds towards entertainment and leisure activities, including TV and home video. In conclusion, the Traditional TV & Home Video market in Australia & Oceania is experiencing a shift towards streaming services and on-demand content, driven by customer preferences for convenience, accessibility, and personalized viewing experiences. This trend has led to a decline in traditional cable and satellite TV subscriptions. The region's diverse cultural landscape has also influenced the market, with a growing demand for locally produced content that reflects the unique identities and experiences of different communities. The growth of the market is supported by underlying macroeconomic factors such as the increasing availability of high-speed internet connections and rising disposable incomes.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Traditional TV & Home Video and OTT (over-the-top) Services. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective segment. This spending factors in discounts, margins, and taxes.Modeling approach / Segment size:
The segment size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, number of internet users, and internet consumption.Forecasts:
We apply a variety of forecasting techniques, depending on the behavior of the relevant segment. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.
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