TV & Video - Australia & Oceania | Statista Market Forecast

In Australia & Oceania, revenue in the TV & Video market market is projected to reach US$11.64bn in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 3.87%, resulting in a projected market volume of US$14.08bn by 2029.
The largest market within this market is Traditional TV & Home Video, which is expected to have a market volume of US$5.98bn in 2024.
In a global context, the majority of revenue will be generated the United States, with a projected total of US$280.30bn in 2024.
Within the TV & Video market market in Australia & Oceania, the number of users is expected to reach 36.5m users by 2029.
User penetration in this market is anticipated to be at 78.1% in 2024.
Additionally, the average revenue per user (ARPU) in Australia & Oceania is projected to amount to US$343.20 in 2024.
In Australia, the TV and video market is increasingly dominated by streaming services, reflecting a significant shift in consumer viewing preferences and content consumption habits.

Definition:

The TV & Video market encompasses the diverse landscape of audiovisual content delivery, including traditional broadcast television, streaming services, and digital platforms. This market offers a vast array of content, from TV shows and movies to live sports events and news broadcasts, catering to a wide range of viewer interests. As technology evolves, so too does the way we consume video content, with traditional linear TV being complemented by on-demand and over-the-top (OTT) streaming options. This evolution reflects changing consumer preferences and the increasing accessibility of internet-connected devices, providing viewers with greater flexibility and choice in how they access and enjoy their favorite programs.

Structure:

The TV & Video market encompasses both Traditional TV & Home Video and OTT Video. Traditional TV & Home Video involves scheduled programming and physical media distribution like DVDs. OTT Video delivers content over the internet, offering on-demand access to a wide range of options.

Additional Information:

The market comprises revenues, ad spendings, viewers, average revenue per user, and penetration rates. Revenues are generated through purchases and subscription payments. Key players in the market are companies, such as The Walt Disney Company, Netflix, or Amazon.

Pay-TV subscriptions such as DirectTV, AT&T TV, and Sky
Over-the-top services such as Netflix, Hulu, iTunes, and Pluto.tv
Physical home video such as DVD & Blu-ray
Traditional TV advertising such as commercial breaks
Public TV licence fees such as BBC TV License in the UK and the Rundfunkbeitrag in Germany

Movie theater ticket sales such as from AMC Theatres
Public license fees collected in the form of a tax such as income tax in the Nordic countries

The TV & Video market in Australia & Oceania is experiencing significant growth and development, driven by various customer preferences and trends in the market. Customer preferences in the region are shifting towards on-demand streaming services and high-quality content. Consumers are increasingly seeking convenience and flexibility in their viewing habits, opting for platforms that offer a wide range of content that can be accessed at any time. The rise of streaming services such as Netflix and Amazon Prime Video has provided customers with a vast library of movies, TV shows, and documentaries, catering to their diverse interests and preferences. This shift in customer preferences has led to a decline in traditional broadcast television viewership, as viewers now have the option to choose what they want to watch and when they want to watch it. Trends in the TV & Video market in Australia & Oceania also reflect the advancements in technology and the increasing availability of high-speed internet. The region has witnessed a surge in the adoption of smart TVs and other internet-enabled devices, allowing consumers to access streaming services directly on their televisions. This has further fueled the demand for on-demand content, as consumers can easily navigate through various streaming platforms and enjoy a seamless viewing experience. Local special circumstances in Australia & Oceania have also contributed to the development of the TV & Video market. The region is geographically vast, with many remote areas that are difficult to reach through traditional broadcasting methods. This has led to an increased reliance on satellite and cable TV services, providing access to a wide range of channels and content. Additionally, the multicultural nature of the region has resulted in a diverse demand for content in different languages and genres, further driving the growth of the TV & Video market. Underlying macroeconomic factors such as increasing disposable income and a growing middle class have also played a role in the development of the TV & Video market in Australia & Oceania. As consumers have more spending power, they are willing to invest in high-quality entertainment experiences, including subscription-based streaming services and premium television packages. This has created a lucrative market for content providers and streaming platforms, encouraging them to invest in producing original and exclusive content to attract and retain customers. In conclusion, the TV & Video market in Australia & Oceania is experiencing growth and development due to shifting customer preferences towards on-demand streaming services, advancements in technology, local special circumstances, and underlying macroeconomic factors. As the market continues to evolve, it is expected that the demand for high-quality content and convenient viewing experiences will continue to drive the growth of the TV & Video industry in the region.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Traditional TV & Home Video and OTT (over-the-top) Services. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective segment. This spending factors in discounts, margins, and taxes.

Modeling approach / Segment size:

The segment size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, number of internet users, and internet consumption.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant segment. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Advertising & Media market, in a PDF format.

Online video streaming has visibly transformed the global media landscape and impacted viewing behavior around the world. Driven by rapid leaps in internet adoption, widespread availability of mobile devices, and the ever-increasing popularity of online video content, the global video streaming market has experienced unprecedented growth in the last decade. In 2023, the over-the-top (OTT) video revenue reached an estimated 288 billion U.S. dollars, with the United States accounting for the largest share of revenue worldwide. Considering that the list of international streaming services and the catalog of online video content continue to expand at a rapid pace, the number of OTT users worldwide is expected to reach new heights in the future.