In-game Advertising - Australia & Oceania

Australia & Oceania

Highlights

In Australia & Oceania, revenue in the In-game Advertising market market is projected to reach US$1.33bn in 2024.
Revenue in this region is expected to show an annual growth rate (CAGR 2024-2029) of 8.37%, resulting in a projected market volume of US$1.98bn by 2029.
The average revenue per user (ARPU) in Australia & Oceania is expected to amount to US$87.33.
In global comparison, most revenue will be generated China, which is anticipated to reach US$46.61bn in 2024.
In Australia, the in-game advertising market is increasingly integrating augmented reality features, enhancing user engagement and brand visibility within the gaming ecosystem.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The In-game Advertising market in Australia & Oceania is experiencing significant growth and development due to changing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors. Customer preferences in Australia & Oceania are playing a crucial role in driving the growth of the In-game Advertising market. With the increasing popularity of video games and the rise of online gaming platforms, more and more consumers are spending their time playing games. This shift in consumer behavior has created a lucrative opportunity for advertisers to reach a highly engaged audience through in-game advertising. Additionally, customers are becoming more receptive to non-intrusive advertising methods, such as product placements and sponsored content within games, which further fuels the demand for in-game advertising. Trends in the market also contribute to the development of the In-game Advertising market in Australia & Oceania. One significant trend is the integration of real-time, dynamic advertising within games. This allows advertisers to tailor their messages based on the player's behavior, demographics, and location, resulting in more personalized and relevant ads. Furthermore, the rise of mobile gaming has opened up new avenues for in-game advertising, as smartphones and tablets have become the preferred gaming devices for many consumers. Advertisers are capitalizing on this trend by leveraging mobile gaming platforms to reach a wider audience. Local special circumstances in Australia & Oceania further contribute to the growth of the In-game Advertising market. The region has a strong gaming culture, with a significant portion of the population actively participating in gaming activities. This high level of engagement provides advertisers with a large and receptive audience to target. Additionally, Australia & Oceania is home to several successful game development studios, which attract both local and international players. This concentration of game development talent creates opportunities for collaboration between advertisers and game developers, leading to innovative and immersive in-game advertising experiences. Underlying macroeconomic factors also play a role in the development of the In-game Advertising market in Australia & Oceania. The region has a stable and growing economy, which provides a favorable environment for businesses to invest in advertising. As companies allocate more of their marketing budgets towards digital advertising, in-game advertising becomes an attractive option due to its ability to reach a highly engaged audience. Furthermore, advancements in technology and the increasing availability of high-speed internet contribute to the growth of the In-game Advertising market, as it enables seamless integration of ads within games. In conclusion, the In-game Advertising market in Australia & Oceania is witnessing significant growth and development due to changing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors. As the popularity of gaming continues to rise and technology advances, the In-game Advertising market is expected to further expand, providing advertisers with new opportunities to reach their target audience in a highly engaging and effective manner.

Data coverage:

The data encompasses B2C revenues. Figures are based on in-app advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers ad spending on advertisements displayed within a mobile application.

Modeling approach / Market size:

The market size is determined through a combined top-down and bottom-up approach. We use market data from independent databases, the number of application downloads from data partners, survey results taken from our primary research (e.g., Consumer Insights), and third-party reports to analyze and estimate global in-app advertising spending. To analyze the markets, we start by researching digital advertising in mobile applications for each advertising format, incidents of in-app and mobile browser usage, as well as the time spent in mobile apps by categories. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, mobile users, and digital consumer spending. Lastly, we benchmark key countries and/or regions (e.g., global, the United States, China) with external sources.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional Notes:

The market is updated twice per year in case market dynamics change. Consumer Insights data is unbiased for representativeness.