Gaming Hardware - Australia & Oceania

Australia & Oceania

Highlights

In Australia & Oceania, revenue in the Gaming Hardware market market is projected to reach US$2.57bn in 2024.
This revenue is expected to demonstrate an annual growth rate (CAGR 2024-2029) of 7.28%, leading to a projected market volume of US$3.65bn by 2029.
Within the Gaming Hardware market market in Australia & Oceania, the number of users is anticipated to reach 2.5m users by 2029.
User penetration is forecasted to be 4.9% in 2024 and is expected to increase to 5.4% by 2029.
The average revenue per user (ARPU) in this market is expected to be US$1.20k.
In a global context, the majority of revenue will be generated China, where it is projected to reach US$33.31bn in 2024.
In Australia, the gaming hardware market is experiencing a surge in demand driven by increased investment in esports and online streaming platforms.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Gaming Hardware market in Australia & Oceania is experiencing significant growth and development, driven by various factors such as customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors. Customer preferences in the Gaming Hardware market in Australia & Oceania are shifting towards high-performance gaming devices. Gamers in this region are increasingly demanding hardware that can support advanced graphics and immersive gaming experiences. They are looking for gaming consoles, gaming PCs, and accessories that offer superior processing power, high-resolution displays, and seamless connectivity. Additionally, there is a growing interest in virtual reality (VR) and augmented reality (AR) gaming, which is driving the demand for compatible hardware. Trends in the market indicate a strong focus on innovation and technological advancements. Gaming hardware manufacturers are constantly introducing new products with enhanced features and capabilities to meet the evolving needs of gamers in Australia & Oceania. For example, there is a rise in the popularity of gaming laptops that offer portability without compromising on performance. Gaming peripherals such as gaming mice, keyboards, and headsets are also being designed to provide gamers with a competitive edge. Local special circumstances also contribute to the development of the Gaming Hardware market in Australia & Oceania. The region has a vibrant gaming community and a thriving esports scene, which fuels the demand for high-quality gaming hardware. Esports tournaments and gaming conventions attract a large number of participants and spectators, creating a market for gaming hardware and accessories. Additionally, the region's favorable climate and outdoor lifestyle encourage the adoption of portable gaming devices, such as handheld consoles and gaming smartphones. Underlying macroeconomic factors play a significant role in the growth of the Gaming Hardware market in Australia & Oceania. The region has a strong economy and a high disposable income, allowing consumers to invest in premium gaming hardware. Furthermore, the increasing penetration of internet connectivity and the rise of online gaming platforms have expanded the potential customer base for gaming hardware manufacturers. The growing popularity of streaming platforms and content creation has also contributed to the demand for high-performance gaming equipment. In conclusion, the Gaming Hardware market in Australia & Oceania is witnessing growth and development due to customer preferences for high-performance devices, trends in the market focused on innovation, local special circumstances such as a vibrant gaming community and esports scene, and underlying macroeconomic factors like a strong economy and high disposable income. These factors collectively contribute to the increasing demand for gaming hardware in the region.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the Gaming Hardware market, which includes various types of gaming devices such as consoles, gaming PCs and laptops, and peripherals. This market covers both online and offline sales of gaming hardware. All monetary figures refer to consumer spending on these hardware products and accessories. This spending considers any discounts, margins, and taxes.

Modeling approach / Market size:

The market size is determined through a comprehensive approach. We utilize data from annual financial reports of leading companies, industry associations, third-party studies and reports, primary research surveys (e.g., Consumer Insights), and performance metrics (e.g., user adoption rates, price points, usage patterns) to analyze the markets. To estimate the segment size for each country, we consider relevant key market indicators and data from country-specific industry associations. This includes macroeconomic indicators, historical trends, current market dynamics, and reported performance metrics of key industry players. Factors like average prices and purchase frequencies are considered.

Forecasts:

We apply diverse forecasting techniques tailored to the behavior of the specific market. For instance, methods like trend smoothing and adoption curve analysis are well-suited for forecasting trends in gaming hardware, considering the evolving nature of technology adoption. The main drivers influencing forecasts include economic indicators such as GDP per capita, consumer spending per capita, and technological advancements like 5G coverage.

Additional notes:

The data is modeled using current exchange rates. The market is updated biannually to reflect any changes in market dynamics. The impact of external factors, such as the COVID-19 pandemic, is considered at the country-specific level. The text incorporates current exchange rates in its modeling. Additionally, any impacts from events like the Russia-Ukraine war or significant industry developments are considered on a country-specific basis. The market information is refreshed twice a year. In some instances, updates are made on an ad hoc basis, such as when new pertinent data is released or substantial shifts within the market impact projected trends. Consumer Insights data is reweighted to ensure representativeness.