Market Insights Advertising & Media Advertising TV & Video Advertising

Digital Video Advertising - Georgia

Georgia

Ad spending in the Digital Video Advertising market in Georgia is forecasted to reach US$19.99m by 2024.
The annual growth rate (CAGR 2024-2029) is expected to be 4.94%, leading to a projected market volume of US$25.44m by 2029.
With a projected market volume of US$84,610.00m in 2024, most revenue will be generated the United States.
In Georgia, 62% of total ad spending in the Digital Video Advertising market is expected to come from mobile in 2029.
The average ad spending per internet user in the Digital Video Advertising market is projected to be US$6.34 in 2024.
Connected TV ad spending in the Digital Video Advertising market is projected to hit US$702.30k in 2024 and is expected to grow at a rate of 4.63% annually, reaching a market volume of US$880.60k by 2029.
Ad spending on short-form videos in the Digital Video Advertising market is projected to reach US$8.52m in 2024, with an annual growth rate (CAGR 2024-2029) of 10.06%, resulting in a projected market volume of US$13.76m by 2029.
In Georgia, the rise of programmatic buying is shaping the landscape of Digital Video Advertising, offering targeted and efficient ad placements to reach specific audiences.

Key regions: Australia, Europe, India, China, Asia

Market

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Currency

Analyst Opinion

The Digital Video Advertising market in Georgia is experiencing significant growth and development.

Customer preferences: Customers in Georgia are increasingly turning to digital video advertising as a way to reach their target audience. This is due to the growing popularity of online video platforms and the increasing number of people accessing the internet through mobile devices. Customers are also attracted to the ability to track and measure the effectiveness of digital video advertising campaigns, as well as the potential for higher engagement and interaction with viewers.

Trends in the market: One of the key trends in the digital video advertising market in Georgia is the shift towards programmatic advertising. Programmatic advertising allows for automated buying and selling of ad inventory, which enables advertisers to reach their target audience more efficiently and effectively. This trend is driven by advancements in technology and data analytics, which allow for better targeting and personalization of ads. Additionally, the rise of connected TV and over-the-top (OTT) platforms has opened up new opportunities for digital video advertising in Georgia. Advertisers are increasingly utilizing these platforms to reach viewers who are consuming video content through streaming services.

Local special circumstances: Georgia has a rapidly growing internet penetration rate, with a significant portion of the population accessing the internet through mobile devices. This presents a unique opportunity for digital video advertising, as mobile video consumption continues to rise. Additionally, Georgia has a vibrant creative industry, with a number of local production companies and content creators. This local talent pool contributes to the development of high-quality and engaging digital video advertising content.

Underlying macroeconomic factors: The overall economic growth and stability in Georgia play a crucial role in the development of the digital video advertising market. A strong economy provides businesses with the resources and confidence to invest in advertising, including digital video advertising. Additionally, the government's focus on attracting foreign investment and fostering innovation has created a favorable business environment, which further supports the growth of the digital video advertising market. In conclusion, the Digital Video Advertising market in Georgia is experiencing growth and development due to customer preferences for digital advertising, the trend towards programmatic advertising, the rise of connected TV and OTT platforms, local special circumstances such as high internet penetration and a vibrant creative industry, and the overall economic growth and stability in the country.

Methodology

Data coverage:

Data encompasses enterprises (B2B). Figures are based on digital video advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers video ad formats (web-based, app-based, social media, and connected devices).

Modeling approach:

Market size is determined by a combined top-down and bottom-up approach. We use market data from industry reports and survey results from our primary research (e.g., Consumer Insights Global Survey) to analyze the markets. Then we benchmark key countries or regions (United States, China, Europe, Asia, and Africa) results with country-specific advertising organizations or associations. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, internet users, and digital consumer spending.

Forecasts:

We use a variety of forecasting techniques, depending on the behavior of the market. For instance, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets.

Additional notes:

Data is modeled using current exchange rates. The impacts of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice per year in case market dynamics change.