Market Insights Advertising & Media Advertising Audio Advertising

Digital Audio Advertising - Georgia

Georgia

Ad spending in the Digital Audio Advertising market in Georgia is forecasted to reach US$559.10k in 2024.
The market is anticipated to experience an annual growth rate (CAGR 2024-2029) of 8.31%, leading to a projected market volume of US$833.20k by 2029.
With a projected market volume of US$7,078.00m in 2024, the majority of revenue is expected to be generated the United States.
In Georgia, the Digital Audio Advertising market is projected to have around 461.6k users listeners by 2029.
The average ad spending per user in the Digital Audio Advertising market is estimated to be US$1.29 in 2024.
Within the Digital Audio Advertising market, 77% of total ad spending is predicted to come from mobile in 2029.
Georgia's digital audio advertising market is rapidly expanding, with local businesses leveraging targeted strategies to reach a tech-savvy audience.

Key regions: United States, France, India, Asia, Japan

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Currency

Analyst Opinion

The Digital Audio Advertising market in Georgia has been experiencing significant growth in recent years.

Customer preferences: Customers in Georgia have shown a growing preference for digital audio advertising due to its convenience and accessibility. With the increasing popularity of smartphones and the widespread availability of high-speed internet, more and more people are using digital platforms to consume audio content. This has created a lucrative opportunity for advertisers to reach their target audience through digital audio channels.

Trends in the market: One of the key trends in the digital audio advertising market in Georgia is the rise of music streaming platforms. These platforms, such as Spotify and Apple Music, have gained a large user base in the country. Advertisers are leveraging this trend by placing targeted audio ads on these platforms, reaching a highly engaged audience. Additionally, podcasts have also gained popularity in Georgia, providing another avenue for advertisers to reach their target market through audio advertising. Another trend in the market is the increasing adoption of programmatic advertising. Programmatic advertising allows advertisers to automate the buying and selling of ad inventory, enabling them to reach their target audience more efficiently. With the advancements in technology and data analytics, programmatic advertising has become a popular choice for advertisers in Georgia to optimize their digital audio ad campaigns.

Local special circumstances: Georgia has a vibrant music and entertainment industry, with a rich cultural heritage. This has contributed to the growth of the digital audio advertising market in the country. Advertisers are capitalizing on the popularity of local music and entertainment content by placing ads within digital audio platforms that cater to the local audience. This localized approach helps advertisers connect with their target market on a deeper level, increasing the effectiveness of their campaigns.

Underlying macroeconomic factors: The growing digital audio advertising market in Georgia is also influenced by macroeconomic factors. The country has experienced steady economic growth in recent years, leading to an increase in disposable income among the population. This has resulted in higher consumer spending on digital services, including music streaming platforms. Advertisers are taking advantage of this trend by investing more in digital audio advertising to capture the attention of the growing consumer base. In conclusion, the Digital Audio Advertising market in Georgia is experiencing significant growth, driven by customer preferences for digital platforms, the rise of music streaming and podcasting, the adoption of programmatic advertising, local special circumstances, and underlying macroeconomic factors. Advertisers are recognizing the potential of digital audio advertising in reaching their target audience effectively, and this trend is expected to continue in the coming years.

Methodology

Data coverage:

Data encompasses enterprises (B2B). Figures are based on digital audio advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers pre- and in-stream audio ads and podcast streaming ads.

Modeling approach:

Market size is determined by a combined top-down and bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party reports, web traffic, and survey results from our primary research (e.g., Consumer Insights Global Survey) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, media consumption, internet users, and digital consumer spending.

Forecasts:

We use a variety of forecasting techniques, depending on the behavior of the market. For instance, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets.

Additional notes:

Data is modeled using current exchange rates. The impacts of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice per year in case market dynamics change.