Market Insights Advertising & Media Advertising Direct Messaging Advertising

Instant Messaging Advertising - Georgia

Georgia

Ad spending in the Instant Messaging Advertising market in Georgia is forecasted to reach US$39.20k in 2024.
The sector is anticipated to demonstrate an annual growth rate (CAGR 2024-2029) of 2.79%, leading to a projected market volume of US$44.99k by 2029.
When compared globally, the United States is expected to generate the highest ad spending (US$74.28m in 2024).
The average ad spending per internet user in the Instant Messaging Advertising market is projected to be US$0.01 in 2024.
In Georgia, Instant Messaging Advertising is rapidly growing as businesses leverage the country's tech-savvy population for targeted and effective marketing campaigns.

Key regions: United Kingdom, Japan, China, France, Germany

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Analyst Opinion

The Instant Messaging Advertising market in Georgia is experiencing significant growth and development.

Customer preferences: In today's digital age, consumers are increasingly relying on instant messaging platforms to communicate and connect with others. This shift in communication preferences has created a lucrative opportunity for advertisers to reach their target audience through instant messaging advertising.

Trends in the market: One of the key trends in the Instant Messaging Advertising market in Georgia is the increasing adoption of mobile devices. With the widespread availability of smartphones and the growing popularity of mobile apps, more and more people are using instant messaging platforms on their mobile devices. This presents a unique opportunity for advertisers to reach consumers on-the-go and engage them in a more personalized and interactive manner. Another trend in the market is the rise of chatbots. Chatbots are computer programs that simulate human conversation through instant messaging platforms. They can be used to deliver targeted advertising messages, answer customer queries, and provide personalized recommendations. The use of chatbots in instant messaging advertising allows advertisers to automate and streamline their communication with consumers, resulting in more efficient and effective advertising campaigns.

Local special circumstances: Georgia has a high smartphone penetration rate, with a large percentage of the population using mobile devices to access the internet. This presents a unique opportunity for advertisers to reach a wide audience through instant messaging advertising. Additionally, the country has a young and tech-savvy population, who are more likely to engage with and respond to advertising messages delivered through instant messaging platforms.

Underlying macroeconomic factors: The growth of the Instant Messaging Advertising market in Georgia can be attributed to several underlying macroeconomic factors. Firstly, the country has experienced steady economic growth in recent years, which has led to an increase in disposable income and consumer spending. As a result, advertisers are investing more in advertising to capture the attention of consumers and drive sales. Furthermore, the rapid advancements in technology and the increasing availability of high-speed internet have made instant messaging platforms more accessible to a larger audience. This has created a favorable environment for advertisers to reach their target audience through instant messaging advertising. In conclusion, the Instant Messaging Advertising market in Georgia is witnessing significant growth and development due to the increasing adoption of mobile devices, the rise of chatbots, and the unique characteristics of the local market. Advertisers are leveraging these trends and taking advantage of the underlying macroeconomic factors to reach their target audience and drive business growth.

Methodology

Data coverage:

The data encompasses B2B enterprises. Figures are based on Instant Messaging Advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers the advertising budget used for distributing instant messaging advertisements.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., the Statista Consumer Insights Global survey), as well as performance factors (e.g., user penetration, usage). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet coverage. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets. The main drivers are GDP per capita, consumer spending per capita, and internet users.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Data from the Statista Consumer Insights Global survey is reweighted for representativeness.