Market Insights Advertising & Media Advertising Direct Messaging Advertising

SMS Advertising - Georgia

Georgia

Ad spending in the SMS Advertising market in Georgia is forecasted to reach US$141.50k in 2024.
The ad spending is anticipated to demonstrate an annual growth rate (CAGR 2024-2029) of -0.92%, leading to a projected market volume of US$135.10k by 2029.
When compared globally, the United States will lead in ad spending with US$310.40m in 2024.
The average ad spending per capita in the SMS Advertising market is expected to be US$0.04 in 2024.
In Georgia, SMS Advertising is gaining momentum as companies leverage its cost-effective and direct communication approach to reach a tech-savvy population.

Key regions: India, Germany, China, United Kingdom, Australia

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Analyst Opinion

The SMS Advertising market in Georgia is experiencing significant growth and development.

Customer preferences: Customers in Georgia are increasingly relying on their mobile phones for communication and information. This has led to a growing demand for SMS advertising as a way for businesses to reach their target audience directly. SMS advertising offers a convenient and cost-effective way for businesses to promote their products and services, and customers appreciate the personalized and targeted nature of these messages.

Trends in the market: One of the key trends in the SMS Advertising market in Georgia is the increasing use of mobile apps and social media platforms. Many businesses are now integrating SMS advertising into their mobile apps and social media campaigns to enhance their reach and engagement with customers. This trend is driven by the growing popularity of smartphones and the increasing usage of social media platforms among the Georgian population. Another trend in the market is the adoption of SMS advertising by small and medium-sized enterprises (SMEs). As SMS advertising is a cost-effective marketing tool, SMEs are leveraging this channel to promote their products and services to a wider audience. This trend is expected to continue as more SMEs recognize the benefits of SMS advertising in reaching their target customers.

Local special circumstances: Georgia has a high mobile penetration rate, with a large percentage of the population owning a mobile phone. This provides a favorable environment for the growth of the SMS Advertising market. Additionally, the Georgian population is young and tech-savvy, making them more receptive to SMS advertising campaigns.

Underlying macroeconomic factors: The growing SMS Advertising market in Georgia can be attributed to several macroeconomic factors. The country has experienced stable economic growth in recent years, which has led to an increase in consumer spending. This has created opportunities for businesses to invest in marketing and advertising, including SMS advertising. Furthermore, the government of Georgia has implemented policies to promote entrepreneurship and innovation, which has encouraged the growth of small businesses and startups. These businesses are increasingly utilizing SMS advertising as a cost-effective marketing tool to reach their target audience. In conclusion, the SMS Advertising market in Georgia is developing rapidly due to customer preferences for mobile communication, trends in mobile app and social media usage, the adoption of SMS advertising by SMEs, local special circumstances such as high mobile penetration and a young population, and underlying macroeconomic factors such as stable economic growth and government support for entrepreneurship. This growth is expected to continue as businesses recognize the benefits of SMS advertising in reaching their target customers effectively.

Methodology

Data coverage:

The data encompasses B2B enterprises. Figures are based on SMS Advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers the advertising budget used for creating and sending SMS advertisements.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., the Statista Consumer Insights Global survey), as well as performance factors (e.g., user penetration, usage). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet coverage. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets. The main drivers are GDP per capita, consumer spending per capita, and internet coverage.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Data from the Statista Consumer Insights Global survey is reweighted for representativeness.