Market Insights Advertising & Media Advertising Out-of-Home Advertising

Digital Out-of-Home Advertising - Georgia

Georgia

In Georgia, ad spending in the Digital Out-of-Home Advertising market is forecasted to reach US$1.03m by 2024.
The sector is expected to demonstrate an annual growth rate (CAGR 2024-2029) of 8.52%, leading to a projected market volume of US$1.55m by 2029.
In 2024, the projected market volume is set at US$4,366.00m, with the majority of ad spending originating from China.
The anticipated average ad spending per capita in the Digital Out-of-Home Advertising market is US$0.28 for 2024.
In Georgia, the Digital Out-of-Home Advertising market is rapidly expanding, with a focus on innovative technology and interactive campaigns to engage consumers effectively.

Key regions: India, France, United States, United Kingdom, China

Market

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Analyst Opinion

The Digital Out-of-Home Advertising market in Georgia is experiencing significant growth and development.

Customer preferences: Customers in Georgia are increasingly drawn towards digital out-of-home advertising due to its ability to capture attention and engage with consumers in a dynamic way. The interactive nature of digital displays allows for real-time updates and personalized content, which resonates well with the tech-savvy population in Georgia. Additionally, the visually appealing nature of digital displays helps to create a memorable and impactful advertising experience for consumers.

Trends in the market: One of the key trends in the digital out-of-home advertising market in Georgia is the increasing adoption of programmatic advertising. Programmatic advertising allows for automated buying and selling of ad space, enabling advertisers to target specific audiences and optimize their campaigns in real time. This trend is driven by the growing availability of data and analytics, which allows advertisers to make more informed decisions about their advertising strategies. Another trend in the market is the integration of digital out-of-home advertising with mobile devices. With the widespread use of smartphones in Georgia, advertisers are leveraging technology to connect with consumers on multiple platforms. By incorporating mobile interactivity into their digital out-of-home campaigns, advertisers can provide a seamless and personalized experience for consumers, further enhancing the effectiveness of their advertising efforts.

Local special circumstances: Georgia is known for its vibrant and bustling cities, such as Tbilisi, which attract a large number of tourists and business travelers. This presents a unique opportunity for digital out-of-home advertising, as it allows advertisers to reach a diverse and international audience. By strategically placing digital displays in high-traffic areas, advertisers can effectively target both local residents and visitors, maximizing the reach and impact of their campaigns.

Underlying macroeconomic factors: The growing economy in Georgia is contributing to the development of the digital out-of-home advertising market. As disposable incomes rise and consumer spending increases, businesses are investing more in advertising to capture the attention of consumers. This, in turn, is driving the demand for digital out-of-home advertising solutions that offer a cost-effective and impactful way to reach target audiences. In conclusion, the Digital Out-of-Home Advertising market in Georgia is experiencing significant growth and development. Customer preferences for dynamic and interactive advertising, along with the integration of digital displays with mobile devices, are driving the market forward. The unique circumstances of Georgia, such as its vibrant cities and international visitors, further contribute to the growth of the market. Additionally, the underlying macroeconomic factors, such as the growing economy and increased consumer spending, provide a favorable environment for the development of the digital out-of-home advertising market in Georgia.

Methodology

Data coverage:

Data encompasses enterprises (B2B). Figures are based on digital out-of-home advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers internet-connected out-of-home advertisements such as digital billboards, digital street furniture, digital transit and transportation, and digital place-based media.

Modeling approach:

Market size is determined by a combined top-down and bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party reports, and survey results from our primary research (e.g., Consumer Insights Global Survey) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, population, urban population, and internet infrastructure.

Forecasts:

We use a variety of forecasting techniques, depending on the behavior of the market. For instance, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets.

Additional notes:

Data is modeled using current exchange rates. The impacts of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice per year in case market dynamics change.