Market Insights Advertising & Media Advertising

Digital Banner Advertising - Georgia

Georgia

The Digital Banner Advertising market in Georgia is forecasted to reach US$22.95m in 2024.
It is expected to experience a compound annual growth rate (CAGR 2024-2029) of 5.19%, leading to a projected market size of US$29.56m by 2029.
When compared globally, the United States will contribute the most to ad spending with US$67,120.00m in 2024.
The estimated average ad spending per internet user in the Digital Banner Advertising market is US$7.28 in 2024.
By 2029, mobile is anticipated to account for 63% of the total ad spending in the market.
In Georgia, the rising trend of utilizing data-driven strategies is shaping the digital banner advertising landscape, driving targeted and impactful campaigns.

Key regions: India, China, Europe, Japan, United States

Market

Region

Region comparison

Currency

Analyst Opinion

The Digital Banner Advertising market in Georgia is experiencing significant growth and development.

Customer preferences: Customers in Georgia are increasingly turning to digital banner advertising as a way to reach their target audience. With the rise of internet usage and smartphone penetration in the country, more people are spending time online, creating a larger audience for digital advertisements. Additionally, customers are attracted to the cost-effectiveness and targeting capabilities of digital banner advertising. They can reach a specific audience based on demographics, interests, and online behavior, leading to higher conversion rates and return on investment.

Trends in the market: One of the key trends in the Digital Banner Advertising market in Georgia is the shift towards programmatic advertising. Programmatic advertising uses automated technology to buy and sell ad inventory, allowing advertisers to reach their target audience in real-time. This trend is driven by the increasing availability of data and advanced targeting capabilities. Advertisers in Georgia are leveraging programmatic advertising to optimize their campaigns and improve their overall advertising performance. Another trend in the market is the growing popularity of mobile banner advertising. With the widespread use of smartphones in Georgia, advertisers are recognizing the importance of reaching consumers on their mobile devices. Mobile banner ads are designed specifically for mobile screens and can be highly effective in capturing the attention of mobile users. Advertisers are investing more in mobile banner advertising to capitalize on the mobile-first behavior of consumers in Georgia.

Local special circumstances: One of the unique aspects of the Digital Banner Advertising market in Georgia is the high internet penetration rate. The country has one of the highest internet penetration rates in the region, with a large portion of the population having access to the internet. This provides a strong foundation for the growth of digital advertising, as advertisers can reach a wide audience online. Another special circumstance in Georgia is the increasing popularity of social media platforms. Social media usage is on the rise in the country, with platforms like Facebook and Instagram being widely used by the population. Advertisers are leveraging social media platforms for digital banner advertising to reach their target audience and engage with them on a more personal level.

Underlying macroeconomic factors: The growth of the Digital Banner Advertising market in Georgia is also influenced by underlying macroeconomic factors. The country has been experiencing steady economic growth in recent years, leading to increased consumer spending power. This has resulted in higher advertising budgets for businesses, allowing them to invest more in digital banner advertising. Additionally, Georgia has been actively promoting itself as a tourist destination, attracting a growing number of international visitors. This has created opportunities for advertisers to target tourists through digital banner advertising, promoting local businesses and attractions. In conclusion, the Digital Banner Advertising market in Georgia is developing rapidly due to customer preferences for cost-effective and targeted advertising, trends such as programmatic and mobile advertising, local special circumstances of high internet penetration and social media usage, and underlying macroeconomic factors of economic growth and tourism.

Methodology

Data coverage:

Data encompasses enterprises (B2B). Figures are based on digital banner advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers digital banner advertising on websites accessed via desktop PCs, on mobile-enabled websites, in apps, or on social media.

Modeling approach:

Market size is determined by a combined top-down and bottom-up approach. We use market data from industry reports and survey results from our primary research (e.g., Consumer Insights Global Survey) to analyze the markets. Then we benchmark key countries or regions (United States, China, Europe, Asia, and Africa) results with country-specific advertising organizations or associations. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, internet users, and digital consumer spending.

Forecasts:

We use a variety of forecasting techniques, depending on the behavior of the market. For instance, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets.

Additional notes:

Data is modeled using current exchange rates. The impacts of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice per year in case market dynamics change.