Market Insights Advertising & Media Advertising

Digital Classifieds - Georgia

Georgia

Ad spending in the Digital Classifieds market in Georgia is forecasted to reach US$2.32m in 2024.
The market is expected to display an annual growth rate (CAGR 2024-2029) of 2.77%, leading to a projected market volume of US$2.66m by 2029.
When compared globally, the majority of ad spending will originate from China (US$7,661.00m in 2024).
The average ad spending per internet user in the General classifieds market is estimated to be US$0.22 in 2024.
Within the Digital Classifieds market, 50% of total ad spending is anticipated to come from mobile devices in 2029.
In Georgia, the Digital Classifieds market is experiencing a surge in user engagement, driven by increasing internet penetration and smartphone usage nationwide.

Key regions: Japan, Australia, Europe, India, Germany

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Currency

Analyst Opinion

The Digital Classifieds market in Georgia is experiencing significant growth and development.

Customer preferences: Customers in Georgia are increasingly turning to digital platforms for their classifieds needs. This shift in preference can be attributed to the convenience and accessibility offered by online platforms. With just a few clicks, customers can easily browse through a wide range of classified ads, compare prices, and contact sellers. Additionally, the ability to filter search results based on specific criteria allows customers to find exactly what they are looking for in a shorter amount of time.

Trends in the market: One of the key trends in the Digital Classifieds market in Georgia is the increasing popularity of mobile applications. As smartphone penetration continues to rise in the country, more and more customers are using mobile apps to access classifieds platforms. This trend is driven by the convenience and portability of smartphones, allowing customers to browse and interact with classifieds ads anytime and anywhere. Additionally, mobile apps often offer additional features such as push notifications and location-based services, enhancing the overall user experience. Another trend in the market is the emergence of niche classifieds platforms. While general classifieds platforms continue to dominate the market, there is a growing demand for specialized platforms that cater to specific industries or interests. These niche platforms offer targeted advertising opportunities for businesses and provide customers with a more focused and relevant selection of classifieds ads. This trend reflects the increasing diversification of customer preferences and the need for more tailored solutions.

Local special circumstances: One of the unique aspects of the Digital Classifieds market in Georgia is the strong presence of local online platforms. While global players such as Craigslist and eBay Classifieds are also popular in the country, local platforms have gained a significant market share. This can be attributed to the trust and familiarity that customers have with local brands. Local platforms often have a better understanding of the local market dynamics and can provide more localized content and services. Additionally, local platforms may offer customer support in the local language, which can be a key differentiator in a market where language barriers may exist.

Underlying macroeconomic factors: The growth of the Digital Classifieds market in Georgia can be attributed to several underlying macroeconomic factors. The country has experienced steady economic growth in recent years, resulting in an increase in disposable income and consumer spending. This has led to a greater demand for goods and services, which is reflected in the growth of the classifieds market. Additionally, the high internet penetration rate in Georgia has created a favorable environment for the development of online platforms. With more people having access to the internet, the reach and potential customer base of digital classifieds platforms have expanded significantly. In conclusion, the Digital Classifieds market in Georgia is witnessing significant growth and development, driven by customer preferences for convenience and accessibility. The increasing popularity of mobile applications and the emergence of niche platforms are key trends in the market. Local online platforms have also gained traction, reflecting the trust and familiarity that customers have with local brands. Underlying macroeconomic factors such as economic growth and high internet penetration have further contributed to the growth of the market.

Methodology

Data coverage:

Data encompasses enterprises (B2B). Figures are based on digital classifieds advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers digital classifieds advertising fees paid by advertisers to display online jobs, motor, real estate, and general classifieds.

Modeling approach:

Market size is determined by a combined top-down and bottom-up approach. We use market data from industry association reports, third-party reports, and survey results from our primary research (e.g., Consumer Insights Global Survey) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, internet users, and digital consumer spending.

Forecasts:

We use a variety of forecasting techniques, depending on the behavior of the market. For instance, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets.

Additional notes:

Data is modeled using current exchange rates. The impacts of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice per year in case market dynamics change.