Market Insights Advertising & Media Advertising

Influencer Advertising - Georgia

Georgia

Ad spending in Georgia's Influencer Advertising market is forecasted to reach US$4.29m in 2024.
The market is expected to experience an annual growth rate (CAGR 2024-2029) of 7.85%, leading to a projected market volume of US$6.26m by 2029.
The average ad spending per internet user in Georgia's Influencer Advertising market is expected to be US$1.36 in 2024.
When compared globally, China is set to lead in ad spending with US$19,160.00m in 2024.
In Georgia, Influencer Advertising is rapidly growing, with local influencers leveraging their unique cultural identity to engage with audiences authentically.

Key regions: Australia, Germany, France, Europe, United States

Market

Region

Region comparison

Currency

Analyst Opinion

The Influencer Advertising market in Georgia has been experiencing significant growth in recent years.

Customer preferences: Customers in Georgia have shown a strong preference for influencer advertising. They are increasingly relying on influencers to guide their purchasing decisions and are more likely to trust recommendations from influencers they follow. Influencers are seen as relatable and trustworthy, and their endorsements are considered to be more authentic than traditional advertisements. As a result, businesses in Georgia are increasingly turning to influencer advertising as a way to reach their target audience and drive sales.

Trends in the market: One of the key trends in the Influencer Advertising market in Georgia is the rise of micro-influencers. These are influencers with smaller but highly engaged audiences. Businesses in Georgia are recognizing the value of working with micro-influencers who have a more targeted following and can create a deeper connection with their audience. This trend is driven by the desire for more authentic and personalized content, as well as the cost-effectiveness of working with micro-influencers. Another trend in the market is the increased use of video content. Video platforms such as YouTube and TikTok have gained popularity in Georgia, and influencers are leveraging these platforms to create engaging and entertaining content. Businesses are recognizing the power of video in capturing the attention of their target audience and are investing in influencer partnerships that incorporate video content.

Local special circumstances: Georgia has a growing social media landscape, with a significant portion of the population actively using platforms such as Facebook, Instagram, and YouTube. This provides a fertile ground for influencer advertising, as businesses can tap into a large and engaged audience. Additionally, Georgia has a strong culture of hospitality and social connections, which aligns well with influencer marketing strategies that focus on building relationships and trust.

Underlying macroeconomic factors: The growth of the Influencer Advertising market in Georgia can also be attributed to the overall economic development of the country. Georgia has experienced steady economic growth in recent years, which has led to an increase in disposable income and consumer spending. As a result, businesses have more resources to invest in marketing and advertising, including influencer partnerships. Furthermore, the rise of e-commerce has also contributed to the growth of the Influencer Advertising market in Georgia. With more people shopping online, businesses are looking for new ways to reach their target audience and stand out in a crowded marketplace. Influencer advertising provides a unique opportunity to connect with consumers in a more personal and engaging way, driving online sales and brand awareness. In conclusion, the Influencer Advertising market in Georgia is developing rapidly due to customer preferences for authentic and personalized content, the rise of micro-influencers and video content, as well as the local social media landscape and underlying macroeconomic factors. Businesses in Georgia are recognizing the value of influencer advertising in reaching their target audience and driving sales in an increasingly digital and connected world.

Methodology

Data coverage:

Data encompasses enterprises (B2B). Figures are based on influencer advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers advertising fees paid directly to influencers to post sponsored content.

Modeling approach:

Market size is determined by a combined top-down and bottom-up approach. We use market data from independent databases, influencer marketing platforms, and third-party reports to analyze and estimate global influencer advertising spending. We start by researching on the average cost per content post on each social media platform, the number of influencers available on advertising platforms (breakdown by tier: nano, micro, macro, and mega), and the average number of posts per year. Then we estimate the market size for each country individually. We use relevant key market indicators and data from country-specific industry associations, such as GDP, social media users, and digital consumer spending. Lastly, we benchmark key countries or regions (global, United States, China, etc.) with external sources.

Forecasts:

We use a variety of forecasting techniques, depending on the behavior of the market. For instance, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets.

Additional notes:

Data is modeled using current exchange rates. The impacts of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice per year in case market dynamics change.